As the exclusive Budweiser wholesaler for their coverage area, C & G Distributing has well-established relationships with key retail accounts throughout the area including many local, independent stores and national chains like Kroger and Wal-Mart. In addition to the Budweiser line of products, C & G Distributing supplies local retailers with non-alcoholic brands including Monster energy drink and Icelandic Water. The company will now help to fulfill the growing consumer demand for drank(TM) by stocking the relaxation beverage throughout its territory.
“Only one year after its launch, drank(TM) has become a phenomenon in the United States,” said Peter Bianchi, CEO of Innovative Beverage Group. “We are pioneering ‘relaxation drinks’ — an entirely new functional beverage category. Strong relationships with dominant industry players like C & G ensure we can continue to satisfy massive national demand as well as continue to grow the brand image.”
“Beverages drive sales and increase profits. As distributors, we are always on the lookout for new and unique products to introduce into our markets, especially products such as drank(TM) which attract customers to stores,” said Francis Guagenti, non-alcoholic brand manager for C & G Distributing. “Because of trusted and strong relationships with suppliers like Innovative Beverage, we are able to identify growth brands like drank(TM) and stay on top of emerging trends in our industry.”
drank(TM) is the antithesis of the popular energy drink currently saturating the functional beverage sector. With a slogan of “slow your roll(TM),” this lightly carbonated relaxation beverage is infused with melatonin, valerian root and rose hips to provide a relaxing effect. Since launching in early 2008, drank(TM) has quickly become the go-to beverage for people looking to relax their mind and body.
C & G Distributing joins the ranks of many regional distributors and convenience store outlets that have added drank(TM) to their New Age beverage lineup. drank(TM) is currently sold at 7-Eleven stores nationwide and at scores of other retailers in major markets in AL, AR, GA, KY, LA, MI, MO, MS, OH, PA, TN, and TX. For more information about drank(TM), please visit: www.drankbeverage.com or call 877-DRANK-02. To reach C & G Distributing, please call 419-221-2337.
About Innovative Beverage Group Holdings, Inc.
Innovative Beverage Group Holdings, Inc. is a Nevada-based corporation headquartered in Houston, Texas that engages in the distribution and wholesale of products in the New Age beverage category. The Company recently launched its first proprietary product drank(TM). Dubbed the world’s first extreme relaxation beverage, drank(TM) was created to induce a natural calming and soothing effect when consumed. drank(TM) is a lightly carbonated grape flavored beverage formulated with natural calming agents including melatonin, rose hips, and valerian root. drank(TM) is sold in prominent purple, signature 16 ounce cans bearing the slogan “slow your roll” and is available in convenience and grocery outlets in a growing number of regions throughout the United States. Innovative Beverage Group began operations as a distributor for well known national brands of beverage products including Jolt, Rock Star, Crystal Geyser, Sweet Leaf tea, Arizona Ice tea, and Volvic Water. Although the Company continues to distribute many of these well known brands in the greater Houston area, the expansion of Innovative’s proprietary product division has become foremost in their business model. Recent corporate strategies have been focused on the marketing and distribution of drank(TM) to accommodate the growing demand for the product. Innovative Beverage Group is also currently working to add additional proprietary products to its line that will complement drank(TM) and provide consumers with an array of new and unique concepts in the New Age beverage category.
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