V8 V-Fusion Introduces Two New On-Trend Varieties

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CAMDEN, N.J.–(BUSINESS WIRE)–Getting your vegetables just keeps getting tastier! V8 V-Fusion® 100% juice is introducing two new delicious varieties with the on-trend flavors of some of today’s hottest superfruits: Goji Raspberry and Passionfruit Tangerine. Like all V8 V-Fusion 100% juices, each 8-ounce glass provides a full serving of vegetables (1/2 cup) and a full serving of fruit (1/2 cup), plus essential antioxidant vitamins A, C and E.



According to the Produce For Better Health Foundation (PBH), having a variety of easy and great tasting options available can help bridge the “vegetable gap” – the difference between what people should eat versus what they actually do eat – each day. Currently seven out of 10 Americans do not meet the daily recommended intake for vegetables1. However, a survey of more than 1,000 moms conducted by PBH revealed that nine out of 10 feel it’s important to include vegetables and fruit in their family meals2.



“Sometimes getting the family to eat more vegetables means getting creative,” said Elizabeth Pivonka, Ph.D., R.D., President and CEO, PBH. “The Produce For Better Health Foundation encourages people to include all types of vegetables and fruits, whether fresh, frozen, juices or canned, in new and different ways to get the daily recommended servings. V8 V-Fusion 100% juices allow you to get more vegetables in your diet while enjoying delicious fruit taste.”



V8 V-Fusion® 100% juices were created for adults who love the convenience of drinking their vegetables but prefer the sweeter taste of fruit.



“While our product continues to be popular among adults, we are hearing from more and more moms that they purchase V8 V-Fusion 100% juice for the entire family,” says Sophia Arsenlis, brand manager, V8 V-Fusion, Campbell Soup Company. “Moms love that V8 V-Fusion 100% juice offers an easy, delicious way to get more vegetables into their families’ diets, and their kids love the taste!”



The addition of Goji Raspberry and Passionfruit Tangerine brings the V8 V-Fusion juice portfolio to 10 juice blends, including Acai Mixed Berry, Pomegranate Blueberry, Pomegranate Blueberry Light, Strawberry Banana, Strawberry Banana Light, Peach Mango, Peach Mango Light and Tropical Orange.



V8 V-Fusion Goji Raspberry and Passionfruit Tangerine 100% juices are available at most grocery, mass merchandise and convenience stores nationwide. Suggested retail price ranges from $1.69 to $3.99, depending on the size. V8 V-Fusion 100% juices are available in 46-ounce and 12-ounce bottles. For more information, visit www.v8juice.com.



About Campbell Soup Company



Campbell Soup Company is a global manufacturer and marketer of high-quality foods and simple meals, including soup, baked snacks, and healthy beverages. Founded in 1869, the company has a portfolio of market-leading brands, including Campbell’s, Pepperidge Farm, Arnott’s, and V8. For more information on the company, visit Campbell’s website at www.campbellsoup.com



1 Casagrande SS, Wang Y, Anderson C, Gary TL. Have Americans Increased their Fruit and Vegetable Intake? The Trends Between 1988 and 2002. Am J Prev Med 2007; 32:257-63



2 The survey was conducted between January 18 and January 22, 2008 by OnSurvey of 1,000 women between the ages of 24 and 41, all of whom had at least 1 child under 18 living in their household. In general, a sample of this size has a margin of error of +/- 3.1 percent.