Big Red updates on Big Blue

W

aco, Texas (May 7, 2009) – Nearly 75 years ago, Big Red was developed in Waco, Texas and became known as the soft drink of the south. Recognized for its bubble gum and strawberry flavor which comes from an assortment of fruit flavored oils and vanilla, consumers found themselves saying “it just tastes red.”



As the major cola companies battle for the top spot in the cola world, Big Red has developed an impressive line of flavors such as Big Red, Diet Big Red, Big Peach, Big Pineapple, Big Punch, Big Vanilla Float and Big Honey Lemonade. In 2008, it only seemed natural to start working on the next big flavor: Big Blue. “We saw the trend shift and blue flavors were becoming increasingly popular,” said Steve Nelson, Senior Vice President of Sales for Big Red. “We knew that Big Blue would be a huge hit with consumers. The appealing color, superior taste, and long history behind the Big Red name lead us to realize the incredible potential with Big Blue. We are elated to see the fantastic results after a brief time out on the market.”



After its soft launch in November 2008, Big Blue has been anything but quiet. With sales on the rise, the bright blue soft drink is gaining momentum each month and is contributing incremental volume to the over 12% top line growth seen by Big Red products for 2009. Consumer insights state that selling Big Blue creates lift to Big Red and provides no cannibalization of the original product. The 20 oz bottles were the first to hit shelves in late 2008. But since the eye catching blue made such a big splash with consumers, 12 pack and 2-liters quickly followed. Early this year Big Blue was introduced in the very popular vintage bottle that has been well received by consumers.



Big Blue’s popularity still rests mostly in the South, similar to its counterpart, Big Red. But with full distribution in Wal-Mart, Big Blue is certainly looking at a promising future within other regions across the country.



But what does Big Blue taste like, you might ask? The consensus remains that it “just tastes blue.” For more information about Big Red and their other products, visit www.bigred.com.



About Big Red, Inc.

Big Red, Inc. is one of the top 10 beverage companies in North America with a history dating back to 1937. Along with Big Red, recognized as the number-one selling red soda, Big Red, Inc. also markets beverage brands Diet Big Red, Big Red Vanilla Float, Big Peach, Big Pineapple, Big Punch, Big Honey Lemonade, NuGrape, and Nesbitt’s products. Distributed widely throughout the Dr Pepper Snapple Group, Coca-Cola Enterprises, and Pepsi Bottling Group consumers across the country enjoy Big Red, Inc.’s beverages.