Innovative Beverage Group Partners With Premier Miller Wholesaler, Mussetter Distributing, to Expand the Reach of Its Extreme Relaxation(TM) Beverage drank(TM) Within The Golden State

H

OUSTON and AUBURN, Calif., June 1 /PRNewswire-FirstCall/ — Innovative Beverage Group Holdings, Inc. (OTC Pink Sheets: IBGH) today announced that the company has entered into an agreement with Mussetter Distributing Inc. of Auburn, CA to bring the company’s signature relaxation beverage, drank(TM), to Northern California.



Mussetter Distributing Inc. services six counties in the Northern California region, from Sacramento to Sierra, where it provides convenience stores, supermarkets and on-premise locations with well-known beers that include Miller(R), Heineken(R), and Corona(R), as well as non-alcoholic, functional beverages like Redline(R), Adina(R) and Holistics(R).



The company will now help to fulfill the growing consumer demand for drank(TM) by stocking the relaxation beverage throughout the northern California region.



“We are very selective of the products we take on,” said Jason Mussetter, general manager of Mussetter Distributing Inc. “But after watching drank(TM) develop a massive consumer base in other markets throughout the country, we knew we had found a winner. Adding drank(TM) to our array of beverages is directly in line with our goal to provide innovative products for our customers. As the product leader in a new category of relaxation beverages, drank(TM) is the perfect addition to our lineup of other category leaders.”



“We are excited to be working with Mussetter Distributing Inc., a highly-respected beverage wholesaler, to expand distribution into key areas of the state so that northern California residents can become a part of the pop culture phenomenon that drank(TM) has created,” said Peter Bianchi, CEO of Innovative Beverage Group. “As the product continues its explosive growth towards becoming a national brand, such agreements with dominant industry players remain a key component to our continual success.”



drank(TM) is the antithesis of the popular energy drink currently saturating the functional beverage sector. With a slogan of “slow your roll(TM),” this lightly carbonated relaxation beverage is infused with melatonin, valerian root and rose hips to provide a relaxing effect. Since launching in early 2008, drank(TM) has quickly become the go-to beverage for people looking to relax their mind and body.



Mussetter Distributing Inc. and Superior Products Company join the ranks of many regional distributors and convenience store outlets that have added drank(TM) to their New Age beverage lineup. drank(TM) is currently sold at 7-Eleven stores nationwide and, through its expansive network of independent distributors, at scores of other retailers in major markets across the U.S. For more information about drank(TM), please visit: www.drankbeverage.com or call 877-DRANK-02. To reach Mussetter Distributing Inc. call 530-885-4913.



About Innovative Beverage Group Holdings, Inc.



Innovative Beverage Group Holdings, Inc. is a Nevada-based corporation headquartered in Houston, Texas that engages in the distribution and wholesale of products in the New Age beverage category. The Company recently launched its first proprietary product drank(TM). Dubbed the world’s first extreme relaxation beverage, drank(TM) was created to induce a natural calming and soothing effect when consumed. drank(TM) is a lightly carbonated grape flavored beverage formulated with natural calming agents including melatonin, rose hips, and valerian root. drank(TM) is sold in prominent purple, signature 16 ounce cans bearing the slogan “slow your roll” and is available in convenience and grocery outlets in a growing number of regions throughout the United States. Innovative Beverage Group began operations as a distributor for well known national brands of beverage products including Jolt, Rock Star, Crystal Geyser, Sweet Leaf tea, Arizona Ice tea, and Volvic Water. Although the Company continues to distribute many of these well known brands in the greater Houston area, the expansion of Innovative’s proprietary product division has become foremost in their business model. Recent corporate strategies have been focused on the marketing and distribution of drank(TM) to accommodate the growing demand for the product. Innovative Beverage Group is also currently working to add additional proprietary products to its line that will complement drank(TM) and provide consumers with an array of new and unique concepts in the New Age beverage category.



All company and/or product names are trademarks and/or registered trademarks of their respective owners.