Single-serve Elite Naturel organic juices – ‘the antioxidant superteam’ – meeting mens’ needs

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Beverly Hills, CA – June 8, 2009 . The various benefits of drinking pure juice have been documented with many studies over the past few years. Pomegranate and Açai Berry are two examples of fruits most recently added to the list of ‘very good for you.’ But of course there’s juice and then there’s juice! This initial single-serve selection from Elite Naturel could also be termed the ‘men’s line’ as the juices offer key health benefits for men.



Initially the 125 ml. single-serve juices available will be the Antioxidant Super Team – pomegranate, açai, watermelon, green tea/pomegranate blend and açai/pomegranate/black mulberry blend.



The health benefits of the fruit juices in the Antioxidant Super Team from Elite Naturel have been well studied and documented yet there may be some additional good news you are not aware of.



“Pomegranate is a powerful antioxidant and clinical trials have shown that the juice can be effective in reducing the risk of heart disease. It can help reduce LDL (bad) cholesterol and lower blood pressure in those with hypertension plus has a beneficial effect on prostate cancer,” says Cliff Morello, president of Iron Horse Beverage, the U.S. Distributor of Elite Naturel products. And he points out that studies also show that drinking pomegranate juice has a very positive impact on the male libido!



And then add watermelon juice to the mix – an excellent source of vitamin C and vitamin A; provides significant amounts of vitamin B6 and B1 and potassium and magnesium. Watermelon is also a source of the potent carotenoid antioxidant, lycopene. Lycopene is currently being researched as a potential agent for the prevention of some types of cancers, particularly prostate cancer. Other beneficial ingredients in watermelon are known as phyto-nutrients. What you need to know is that these can work wonders on the heart and circulation system, plus can help treat male erectile dysfunction.



“The açai berry is of course another great antioxidant,” says Morello “plus it is an excellent source of dietary fiber, helps promote a healthier cardio vascular system and digestive tract and has very high amounts of essential fatty acids and omegas. And açai also helps improve muscle tone,” he adds.



What could be better?



“Well the juices also taste great!” adds Morello. And Elite Naturel juices are 100% ‘direct’ organic juice – not from concentrate – and have no additives. How fruit is grown and processed of course has an impact on the ultimate effectiveness and flavor of the final juice product. Elite Naturel states that the fruits they use are fast-processed, with very little time passing between harvesting the ripe fruit and starting the juicing. The company uses the cold press method, including the seeds in pressing, and pasteurizes the juice just enough to maintain freshness.



All Elite Naturel juice products are internationally certified by BCS ÖKO GARANTIE, as EU, JAS and NOP Organic



Ankara, Turkey-based Elite Naturel produces100% natural direct fruit juices and certified organic products made from the best quality fruits. The company uses the most advanced technology and implements ISO:22000 standards. Elite Naturel has been producing its organic juices since 1975 and Elite Naturel products are available worldwide. www.elitenaturel.com.



Elite Naturel Products are distributed in the U.S. by Iron Horse Beverage www.ironhorsebeverage.com. Iron Horse Beverage has locations in Beverly Hills, CA., and Melville, NY.