New York, NY (PRWEB) June 12, 2009 — Y Water™, the organic, low-calorie, nutritious beverage for kids has just launched in New York City. Y Water, available in four tasty varieties–Brain, Bone, Muscle, and Immune–provides kids with all-natural vitamins and minerals and is packaged in recyclable plastic bottles that double as toys. Created by a father of two sons, Thomas Arndt wanted an organic alternative to the sugary drinks his own children would choose. He worked with scientists at the Cornell Institute of Food Sciences and University of California, Davis, to create an all-natural, organic drink so that finally, kids can reach for a healthier alternative. Recently, the Harvard School of Public Health reported that sugary beverages contribute heavily to obesity, recommending natural alternatives. So now, when kids ask, “Why water?” parents can say “Y Water”.
To kick-off the New York launch, Y Water created a health and wellness event at the Hale House Center as part of their 40th Anniversary. “We wanted to create a “healthy kids” event featuring Karma Kids Yoga, an early education recycling program and an introduction to good nutrition with Y Water,” says Thomas. Joyce Lopez, Director, Mother Hale Learning Center was happy to accommodate and thrilled with the response. “The reaction and enthusiasm from the kids to the Y Water event was so positive, that we are adding certain elements of the event into our program.”
In addition to this initiative Y Water is proud to support NYC downtown schools PS 150 and PS 234, The LAB School, Playful-Design 09, and the Children’s Arts-The Armory. In addition, Y Water is supporting Baby Buggy, Super Saturday for the Ovarian Cancer Research Fund and Sunset ’09 to benefit Brooklyn Bridge Park Conservancy. Y Water has also participated in high-profile activities including Julianne Moore’s Freckleface Strawberry reading at Bloomingdales, Citibabes, and Ricki Lake’s new web-community, My Best Birth.
For more information, please contact Abe Gurko, 212 924 0510, ywater(at)abenyc.com