drank Partners with Anheuser-Busch Wholesaler, North Florida Sales, to Bring Relaxation to the Sunshine State

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OUSTON and JACKSONVILLE, Fla., June 2 /PRNewswire-FirstCall/ — Innovative Beverage Group Holdings, Inc. (OTC Pink Sheets: IBGH) today announced that the company has entered into an agreement with Jacksonville, FL-based North Florida Sales, for Northeast Florida distribution of the company’s signature beverage, drank(TM), a 16 oz. lightly-carbonated beverage formulated with melatonin, valerian root and rose hips to provide a relaxing effect.



North Florida Sales, a distributor of Anheuser-Busch and Crown Imports portfolio of brands, joins a growing national network of new distributors and chain convenience operations adding drank to their New-Age beverage lineup. Under the agreement, North Florida Sales will furnish drank(TM) to supermarkets, convenience stores, bars and lounges in 11 Northeast Florida counties, including: Baker, Bradford, Clay, Columbia, Duval, Hamilton, Nassau, St. John’s, Suwannee, Union and a portion of Putnam.



“North Florida Sales is more than a distributorship; we are consultants to our clients,” said Gentry Pelham, Key Accounts Manager at North Florida Sales. “We understand that there are many factors that influence buying habits and impact the bottom line. The addition of drank(TM) to our roster of beverages is evidence of our proactive ability to identify changes in consumer brand preferences and introduce brands that are changing the marketplace and increasing profits.”



“We are pioneering an entirely new category within the functional soft drink market, a market with a forecast to continue growing over the coming five years,” said Peter Bianchi, CEO of Innovative Beverage Group. “The alternative beverages segment remains a clear winner, and with the added vision of North Florida Sales, we are looking forward to expanding our base of brand-conscious and loyal consumers in north Florida.”



“We consider two things when selecting new products: brand differentiation and depth of its marketing,” said Pelham. “Drinks with an ‘it’ factor are rare. We don’t take chances on new ones unless there is something that clearly differentiates them from the competition. With drank(TM), we’ve seen an entirely new consumer introduced to this New-Age category, which does not require us to trade off the sale of another drink.”



With a slogan of “slow your roll(TM),” drank(TM) is the antithesis of the herd of energy drinks crowding the functional beverage sector. Since launching in select markets in early 2008, drank(TM) has quickly become the go-to beverage for people looking to relax their mind and body.



North Florida Sales joins the ranks of many regional distributors and convenience store outlets that have added drank(TM) to their New Age beverage lineup. drank(TM) is currently sold at 7-Eleven stores nationwide and, through its expansive network of independent distributors, at scores of other retailers in major markets across the U.S. For more information about drank(TM), please visit: www.drankbeverage.com or call 877-DRANK-02. To reach North Florida Sales, call 904-645-0283.



About Innovative Beverage Group Holdings, Inc.



Innovative Beverage Group Holdings, Inc. is a Nevada-based corporation headquartered in Houston, Texas that engages in the distribution and wholesale of products in the New Age beverage category. The Company recently launched its first proprietary product drank(TM). Dubbed the world’s first extreme relaxation beverage, drank(TM) was created to induce a natural calming and soothing effect when consumed. drank(TM) is a lightly carbonated grape flavored beverage formulated with natural calming agents including melatonin, rose hips, and valerian root. drank(TM) is sold in prominent purple, signature 16 ounce cans bearing the slogan “slow your roll’ and is available in convenience and grocery outlets in a growing number of regions throughout the United States. Innovative Beverage Group began operations as a distributor for well known national brands of beverage products including Jolt, Rock Star, Crystal Geyser, Sweet Leaf tea, Arizona Ice tea, and Volvic Water. Although the Company continues to distribute many of these well known brands in the greater Houston area, the expansion of Innovative’s proprietary product division has become foremost in their business model. Recent corporate strategies have been focused on the marketing and distribution of drank(TM) to accommodate the growing demand for the product. Innovative Beverage Group is also currently working to add additional proprietary products to its line that will complement drank(TM) and provide consumers with an array of new and unique concepts in the New Age beverage category.



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