DNA Beverage Corporation Signs Exclusive Agreement to Distribute Xingtea Across Florida

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OCA RATON, Fla.–(BUSINESS WIRE)–DNA Beverage Corporation (Pink Sheets:DNAB), makers of DNA Energy Drink®, the highly acclaimed delicious tasting energy drink and a favorite of the action sports community, announced today that its wholly owned distribution company, Grass Roots Beverage Corporation, has added Xingtea® to its expanding portfolio.



Xingtea® is produced in Colorado by New Age Beverage Corporation. Xingtea® is an all natural product that is made with pure cane sugar and comes in more than 10 flavors. The Xingtea® line has established itself as a premium ready-to-drink tea line in many independent and chain c-stores and grocery accounts throughout the USA and is one of the fastest growing all natural teas in the United States. Grass Roots Beverage is already delivering product to chain stores such as Albertson, Walgreens and Sedano’s as well as the several thousand independent convenience stores it services throughout the State of Florida.



Xingtea’s Eastern Division Vice President, Jim Kayser stated, “We are incredibly pleased to be associated with Grassroots Beverage Corporation. We were, like many other non-alcoholic brands, seeking a partnership where we would receive the attention of an established product distributor that is so needed to be successful. In a very short period of time, Grassroots has dramatically increased volume, distribution and brand visibility.” Kayser added, “In Florida the momentum is nothing short of explosive. The attention, sales representative focus and management team capabilities has made this one of the best moves for our brand since its launch in the Southeastern Region just over a year and a half ago. For some, it is the prestige of having a big name distributor which in some cases limits a sales representative’s ability to spend time selling your brand. At Grassroots, care is taken to pay attention to every detail and fundamental at retail.”



“Grass Roots Beverage was created by DNA in order to get its own DNA Energy Drink® to market. A severe lack of distribution opportunities for new non-alcoholic brands in a market dominated by products controlled by Coke, Pepsi and Arizona left us very few options,” said Melvin Leiner, DNA’s Executive Vice President and co-founder. Leiner added, “Necessity is definitely the mother of invention. By building the platform to address our own needs we have become a very attractive alternative for other quality manufacturers, such as Xingtea®, with similar distribution hurdles to overcome. Working together and sharing ideas with like-minded companies has been an invaluable learning experience that we intend to build upon. Hardly a week goes by without receiving additional distribution requests that we believe will continue to fuel our growth,” concluded Leiner.



About DNA Energy Drink



DNA Energy Drink is a product of DNA Beverage Corp. and its roots are in the action sports world of athletes who created the drink. DNA Energy Drink is a high quality beverage manufactured to exact standards to achieve superior taste with a formulation that taps into the body’s seven energy sources to maximize energy and improve awareness. DNA Energy Drink’s three flavors, Citrus, Lemon Lime and Citrus Sugar Free, come in 16oz. cans and retail for a suggested retail price of $1.99.



True to its action sports roots, DNA Energy Drink has earned national recognition through its title sponsorship of the DNA/Butler Brothers Racing Team where it competes on a world-class level in Supercross and Motocross, reaching millions of fans and viewers. DNA energy Drink can also be found in other action sports such as Surfing, BMX, Wakeboarding and Skateboarding and its athletes are recognized stars in their own right. DNA has strong recognition in action sports and stores that support these athletes and sport participants and is a regular at skate parks. Its two 53 ft. DNA branded semi-trailers are regulars at events all over the country and regularly supports its retailers and distributors.



For more information about DNA Energy Drink, its athletes and sponsorships, please visit: http://cts.businesswire.com/ct/CT?id=smartlink&div=hfhjbghgg&url=http%3A%2F%2Fwww.dnaenergydrink.com&esheet=5934050&lan=en_US&anchor=www.dnaenergydrink.com&index=1