Dr Pepper Snapple Group Announces Expanded Availability of Diet Dr Pepper to All Jack in the Box Restaurants


LANO, Texas, June 25 /PRNewswire-FirstCall/ — Dr Pepper Snapple Group, Inc. (NYSE: DPS) today announced it has signed a multi-year agreement with Jack in the Box Inc. (Nasdaq: JACK) and its franchisees that now includes availability of both Dr Pepper and Diet Dr Pepper to all Jack in the Box(R) restaurants nationwide.

In July, Diet Dr Pepper will be made available to all of the nearly 2,200 Jack in the Box in the U.S. with national availability expected by year end. Dr Pepper is already available in all Jack in the Box restaurants nationally and will continue to be available under terms of the agreement.

“We are very excited about this opportunity to expand our successful 22-year relationship with Jack in the Box and its franchisees,” said Dave Rollins, General Manager and Sr. Vice President, Foodservice of Dr Pepper Snapple Group. “Dr Pepper and Diet Dr Pepper are two of the best selling beverages in America and are a perfect fit with the Jack in the Box strategy of increasing soft drink sales in their restaurants.”

“Dr Pepper is a strong brand that performs well in our system,” said Terri Graham, SVP, Chief Marketing Officer for Jack in the Box. “Jack in the Box has one of the most varied menus in the QSR segment, and with the addition of Diet Dr Pepper, we’re pleased to be able to offer our guests even more beverage options.”

Dr Pepper was created in Waco, Texas, in 1885 and is the oldest major soft drink brand in America. It continues to be one of the most popular soft drinks, with both Dr Pepper and Diet Dr Pepper among the top 10 carbonated soft drink brands in the U.S.

About Dr Pepper Snapple Group

Dr Pepper Snapple Group, Inc. (NYSE: DPS) is the leading producer of flavored beverages in North America and the Caribbean. Our success is fueled by more than 50 brands that are synonymous with refreshment, fun and flavor. We have 6 of the top 10 non-cola soft drinks, and 9 of our 12 “power brands” are No. 1 in their respective categories. In addition to our flagship Dr Pepper and Snapple brands, our portfolio includes Sunkist soda, 7UP, A&W, Canada Dry, Crush, Mott’s, Squirt, Hawaiian Punch, Penafiel, Clamato, Schweppes, Venom Energy, Rose’s and Mr & Mrs T mixers. To learn more about our iconic brands and Plano, Texas-based company, please visit www.drpeppersnapple.com.

About Jack in the Box Inc.

Jack in the Box Inc. (NASDAQ: JACK), based in San Diego, is a restaurant company that operates and franchises Jack in the Box(R) restaurants, one of the nation’s largest hamburger chains, with more than 2,180 restaurants in 18 states. Additionally, through a wholly owned subsidiary, the company operates and franchises Qdoba Mexican Grill(R), a leader in fast-casual dining, with more than 480 restaurants in 42 states and the District of Columbia. The company also operates a proprietary chain of 61 convenience stores called Quick Stuff(R), each built adjacent to a full-size Jack in the Box restaurant and including a major-brand fuel station. The company has announced plans to sell its Quick Stuff brand. For more information, visit www.jackinthebox.com.

Forward-Looking Statements

Statements made in this press release that relate to future performance or financial results of DPS and JACK are forward-looking statements, within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, and involve uncertainties that could cause their respective actual performance or results to materially differ. DPS and JACK undertake no obligation to update any of these statements. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as to the date hereof. Accordingly, any forward-looking statement with respect to DPS and JACK should be read in conjunction with the additional information about risks and uncertainties set forth in both companies’ Securities and Exchange Commission filings, including DPS’ registration statement on Form 10 filed April 22, 2008.