drank Expands Louisiana Distribution by Inking Agreement with Anheuser-Busch Wholesaler Buquet Distributing Company


OUSTON and HOUMA, La., June 25 /PRNewswire-FirstCall/ — Innovative Beverage Group Holdings, Inc. (Pink Sheets: IBGH) has announced a partnership with Houma, LA-based Buquet Distributing Company, to distribute the company’s signature beverage, drank(TM), a 16 oz. lightly-carbonated beverage formulated with melatonin, valerian root and rose hips to help one relax. Under the agreement, Buquet Distributing Company will bring drank(TM) to stressed-out consumers in Terrebonne, Lafourche, St. Mary, part of Assumption, & Grand Isle in Jefferson Parish.

Buquet Distributing Company is a long-standing Anheuser-Busch(R) wholesaler in the Houma area and current provides product to more than 750 on and off premise accounts including local convenience stores and supermarkets.

“drank(TM) has a unique position in the field as the first extreme relaxation beverage in this emerging category of products that are essentially the opposite of energy drinks,” said Trent Himel, Director of Administration of Buquet Distributing Company. “This is a competitive advantage that will help keep our retailers beverage cases stocked with the cool, new beverages, as well as the old stand-bys. We’re excited to be carrying such a unique and defining product as drank(TM).”

“It is an honor and a privilege to be working with Buquet Distributing Co. As we continue to expand distribution throughout Louisiana it has become imperative to bring on a well-established distributor that will enable us to keep up with the ever-growing demand for drank(TM).” said Peter Bianchi, CEO of Innovative Beverage Group. “With more than 50 years serving the area, Buquet Distributing Co. has developed the key relationships necessary to bring drank(TM) to the next level in Louisiana.”

With a slogan of “slow your roll(TM),” drank(TM) is the antithesis of the herd of energy drinks crowding the functional beverage sector. Since launching in select markets in early 2008, drank(TM) has quickly become the go-to beverage for people looking to relax their mind and body.

Buquet Distributing Company joins an extensive network of regional distributors and convenience store outlets that have added drank(TM) to their New Age beverage lineup, including 7-Eleven stores nationwide. For more information about drank(TM), please visit: www.drankbeverage.com, call 877-DRANK-02 or follow the brand on Twitter @slowyourroll. To reach Buquet Distributing Co., please call 985-853-3100.

About Innovative Beverage Group Holdings, Inc.

Innovative Beverage Group Holdings, Inc. is a Nevada-based corporation headquartered in Houston, Texas that engages in the distribution and wholesale of products in the New Age beverage category. The Company recently launched its first proprietary product drank(TM). Dubbed the world’s first extreme relaxation (TM) beverage, drank(TM) was created to induce a natural calming and soothing effect when consumed. drank(TM) is a lightly carbonated grape flavored beverage formulated with natural calming agents including melatonin, rose hips, and valerian root. drank(TM) is sold in prominent purple, signature 16 ounce cans bearing the slogan “slow your roll” and is available in convenience and grocery outlets in a growing number of regions throughout the United States. Innovative Beverage Group began operations as a distributor for well known national brands of beverage products including Jolt, Rock Star, Crystal Geyser, Sweet Leaf tea, Arizona Ice tea, and Volvic Water. Although the Company continues to distribute many of these well known brands in the greater Houston area, the expansion of Innovative’s proprietary product division has become foremost in their business model. Recent corporate strategies have been focused on the marketing and distribution of drank(TM) to accommodate the growing demand for the product. Innovative Beverage Group is also currently working to add additional proprietary products to its line that will complement drank(TM) and provide consumers with an array of new and unique concepts in the New Age beverage category.

All company and/or product names are trademarks and/or registered trademarks of their respective owners.