XYIENCE Gains Ground in New York City with Exclusive Beverage Distribution Deal

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AS VEGAS, NEV. (July 1, 2009) Things are heating up for Las Vegas-based XYIENCE; the brand kicks off the 2009 summer season by continuing its distribution expansion, this time heading east. A recent deal with New York-based Exclusive Beverage Distribution means the official energy drink of the Ultimate Fighting Championship (UFC) Premium Xenergy will be on the shelves in several hundred Duane Reade stores in Manhattan and just over 100 Walgreen locations, also in New York City. XYIENCE finished up its spring season with a tri-fecta distribution win in the Southwest that included Phoenix-based Hensley, one of the largest beverage distributors in the United States.



“Our brand is committed to providing clean, sustainable, sugar-free energy for an active lifestyle, so there is a great deal of synergy between Exclusive Beverage and XYIENCE. Being added to the Exclusive line-up of premium beverages validates the strength of Xenergy as a leading brand in the energy drink category,” says Csaba Reider, XYIENCE president and CEO.



In May, XYIENCE signed famed UFC fighter Matt Serra, a New York native who resides in Long Island, to serve as its East Coast brand ambassador. In the coming months, XYIENCE will include Serra in promotions in order to connect with the brand’s core consumer, the UFC fan. Also in New York, XYIENCE recently sponsored the 8th Annual Prevention is Our Intention celebration at The Greenhouse, the first and only eco-friendly club in New York City. The event was held to support Energy Up Voltage Approved, a registered 501(c)(3) that fights to end teenage obesity, type 2 diabetes and other diseases associated with poor nutrition and a sedentary lifestyle through programs that engage and empower teenage girls.



Through its sponsorship of the UFC, the XYIENCE brand reaches 420 million households worldwide. The UFC’s current television distribution allows sponsors like XYIENCE to reach 50 million U.S. households and 380 million households outside the U.S. in over 100 countries and territories, with programming delivered in 20 languages.



About XYIENCE

XYIENCE nutritional products provide clean, sustainable energy necessary for an active lifestyle. Established in Las Vegas in 2004, XYIENCE is one of the fastest-growing brands in its category. All products are held to the most stringent standards of excellence to enable professional and amateur athletes and fitness enthusiasts to reach their goals in training and life.



Xenergy (A combination of Zen and Energy, pronounced “Zen-ergy”)

XYIENCE supports the mixed martial arts lifestyle. Its energy drink, Xenergy, and its energy shot, X Shot, are the official energy drink and energy shot of the Ultimate Fighting Championship (UFC). The first energy drink created by a nutrition company, Xenergy has zero calories and is a sugar-free drink fortified with vitamins. All-natural flavors provide a consistent supply of energy, sans the “crash” inherent with most other energy drink brands. Xenergy Premium Energy flavors include Cherry Lime, Cran Razz, Mango Guava and Blu Pom. Xenergy Xtreme Energy flavors include Lemon Blast, Citrus Slam, Cherry Rush and Apple Jak’d. Xenergy is available in retail stores throughout the United States and Canada. Visit www.xyience.com for details.





XYIENCE Supplements

XYIENCE supplements provide ultimate nutrition for peak performance. With everything from NOX-CG3-for increasing strength and stamina and aiding in post-exercise recovery-to high-quality protein supplements such as the XProtein shake or the XM2 muscle meal, XYIENCE offers products scientifically formulated for specific training needs.