5-Hour Energy to Introduce New Flavor

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Farmington Hills, MI (July 28, 2009) – Sitting atop the growing liquid energy shot category by a substantial margin, 5-Hour Energy® seeks to continue its category dominance with the introduction of its newest flavor, Grape, in late September.



Founded in 2004, 5-Hour Energy is a 2-ounce energy shot that provides hours of energy with no crash* or jitters through a blend of B-vitamins and amino acids. Containing caffeine comparable to a cup of the leading premium coffee, there’s zero sugar, zero net carbs, zero herbal stimulants and only four calories in each 2-ounce shot.



Grape joins 5-Hour Energy’s growing product line that includes berry, lemon-lime and orange flavors, as well as Decaf and Extra Strength** versions.



“As the original 2-ounce energy shot, we are proud of the reputation we’ve established and the brand loyalty 5-Hour Energy® has developed in just a few short years,” said Carl Sperber, director of corporate communications for Living Essentials, the makers of 5-Hour Energy®. “While our current line of products remains extremely popular, we are confident that 5-Hour Energy® customers will enjoy the bold taste and energy boost they receive from the new Grape flavor.

We will continue to explore adding additional flavors in the future so our customers have a wide variety of 5-Hour Energy® options to choose from.”



According to figures recently provided by AC Nielsen, 5-Hour Energy® enjoys a 70% share of all liquid energy shot sales, leading its nearest competitor by more than 9 to 1. With four of its flavors in the top five in sales, 5-Hour Energy® outsells all of the other energy shot brands combined by over 2 to one.



*Crash equals energy below baseline. Individual results may vary. See www.5HourEnergy.com for more information.



**5-Hour Energy contains caffeine comparable to a cup of the leading premium coffee. Decaf 5-Hour Energy contains 6mgs of caffeine – about as much as a half a cup of decaffeinated coffee. Extra Strength 5-Hour Energy contains caffeine comparable to 12 ounces of the leading premium coffee. Limit caffeine products to avoid nervousness, sleeplessness and occasional rapid heartbeat.



These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.