PepsiCo replaces Burwick as CMO


URCHASE, N.Y., July 31 /PRNewswire-FirstCall/ — PepsiCo Americas Beverages (PAB) today announced a succession in marketing leadership. Jill Beraud, who served most recently as global chief marketing officer for PepsiCo, was named PAB CMO and president-joint ventures. She succeeds Dave Burwick, chief marketing officer for PAB’s North America Beverages Division, who confirmed his decision to leave the company. Beraud will report to PAB CEO Massimo d’Amore.

“As much as we will miss Dave, we are delighted to have someone of Jill’s marketing and advertising experience, built over more than 20 years at some of America’s most highly regarded marketing companies. Jill has worked on dozens of different brands spanning apparel, food, beverages, publishing, entertainment and more,” d’Amore said. “She is an innovative thinker and an exceptional leader, and I am excited to be working with her to grow our total refreshment beverage portfolio.”

Beraud will be responsible for PAB’s marketing efforts in both North America and Latin America, as well as PepsiCo’s beverage joint ventures in North America, including its category-leading partnerships with Unilever in ready-to-drink teas and Starbucks in coffee. Along with this move, Sarah Robb-O’Hagan, chief marketing officer for Gatorade, will report to PAB CEO d’Amore.

“Dave built a 20-year legacy of marketing excellence and general management expertise, and we thank him for his considerable contributions to PepsiCo,” d’Amore said. “Among his accomplishments, Mountain Dew became an action-sports icon, more than doubling its volume. As president of our combined food and beverage businesses in Canada, he and his team grew the business and delivered strong financial results. More recently, as CMO of NAB, Dave shepherded the re-launch and re-branding of the entire Pepsi trademark while ushering in the ‘Refresh Everything’ campaign. We regret to see him go, but we respect his desire to fulfill his career aspirations in general management elsewhere – and we wish him only the best.”

Beraud joined PepsiCo in December 2008. She had spent the previous 13 years at Limited Brands, most recently as chief marketing officer of Victoria’s Secret. Prior to Limited Brands, Beraud worked in licensed products, advertising, and management and consulting. She also spent five years early in her career in brand management at Procter & Gamble.

As PepsiCo CMO, Beraud was off to a fast start in developing integrated marketing strategies for the company’s global portfolio of brands, setting the stage for long-term growth and innovation. Her successor in this role will be named in the near future.

About PepsiCo

PepsiCo offers the world’s largest portfolio of billion-dollar food and beverage brands, including 18 different product lines that each generate more than $1 billion in annual retail sales. Our main businesses – Frito-Lay, Quaker, Pepsi-Cola, Tropicana and Gatorade – also make hundreds of other nourishing, tasty foods and drinks that bring joy to our consumers in over 200 countries. With more than $43 billion in 2008 revenues, PepsiCo employs 198,000 people who are united by our unique commitment to sustainable growth, called Performance with Purpose. By dedicating ourselves to offering a broad array of choices for healthy, convenient and fun nourishment, reducing our environmental impact, and fostering a diverse and inclusive workplace culture, PepsiCo balances strong financial returns with giving back to our communities worldwide. For more information, please visit

About Performance with Purpose

PepsiCo’s commitment to sustainable growth, defined as Performance with Purpose, is focused on generating healthy financial returns while giving back to communities the company serves. This includes meeting consumer needs for a spectrum of convenient foods and beverages, reducing the company’s impact on the environment through water, energy and packaging initiatives, and supporting its employees through a diverse and inclusive culture that recruits and retains world-class talent. PepsiCo is listed on the Dow Jones North America Sustainability Index and Dow Jones World Sustainability Index.