Brown Distributing Brings the Anti-Red Bull to Austin: ViB Arrives


allas, TX, July 02, 2009 –(– ViB Holdings LLC, today announced Brown Distributing, the leader in beverage distribution for Austin and the surrounding areas, as their sole distributor for their celebrity-acclaimed beverage ViB (Vacation in a Bottle) in Austin, TX.

“Brown Distributing is thrilled to work with ViB to expand the relaxation beverage category with ViB at the front of the pack,” said Hunter Brown, Director of nonalcoholic Beverages at Brown Distributing.

Setting a trend in functional, relaxing beverages, ViB helps you chill, unwind and be happy. The lightly carbonated, caffeine-free drink is enriched with amino acids L-Theanine and L-Threonine that take away stress and anxiety and increase focus and concentration. It also contains high levels of antioxidants and great B Vitamins that keep you feeling energized and happy.

“ViB is a lifestyle beverage that gives consumers a choice they never had until now, and it’s also a game-changer for the entire beverage industry,” Hollman says.

ViB’s Pomegranate Berry flavor is currently available at major convenience and grocery stores including: 7-Eleven, Arco AM/PM, QuikTrip, Albertsons, Market Street, and RaceTrac stores. In addition, ViB just launched a new tropical flavor, Mango Lime.

About Functional & Relaxation Beverages

Functional beverages are non-alcoholic drink products that have been enhanced with added ingredients to provide specific benefits beyond general nutrition. The relaxation drink category is growing exponentially in response to the public’s demand for natural products that help relieve anxiety and stress, and deliver an all around “relaxed” and happy feeling, without any drowsiness or lethargy.

About ViB

Dallas entrepreneurs Travis Hollman and Johnny Dela Valdene know a few things about fun. Right on the heels of their hit toy, The Marshmallow Shooter, the fun-preneurs are at it again with their latest creation, ViB (Vacation in a Bottle).

ViB [pronounced Vibe] is leading the next drinkable trend: the relaxation beverage. Hollman and Valdene launched ViB after seeing a growing backlash against the energy drink market.

ViB’s main ingredient is the amino acid L-Theanine, the same ingredient which gives green tea its calming effect. Combined with other amino acids and B-vitamins, ViB is a low-sugar, no caffeine, lightly carbonated beverage that relaxes, while increasing focus and concentration.

And, ViB has tremendous star power behind it. Singer and actress Jessica Simpson says “Vacation in a Bottle is the most refreshing surprise. With my crazy schedule “ViB” helps me to relax and stay focused. I feel less stressed and more balanced after just one. Who doesn’t love to go on a vacation! I can be there everyday with Vacation in a Bottle.”

It’s also a hit with Dancing With the Stars Lil’ Kim, and available in the green room of Jimmy Kimmel’s late night show. Celebrity investors include: Cincinnati Bengals sensation Roy Williams, Dallas Stars’ Forward Mike Modano, Cowboys’ Tight End Jason Witten, Mavericks’ President Donnie Nelson, Phoenix Sun’s forward Amar’e Stoudemire, and Green Bay Packer Great, Marco Riviera.

For more information about ViB and ViB Holdings LLC, visit or follow ViB on Twitter @drinkvib. Or, visit their official fan page on Facebook at ViB – Vacation in a Bottle.