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DENVER, August 12, 2009 -Vuka LLC today announced the launch of a new line of four sparkling and juice-based energy drinks – Awaken, Think, Workout, and Renew. Unlike many one-syrup-fits-all energy drinks, Vuka’s all-natural ingredients and nutritional supplements are specifically formulated to provide intelligent energy for the activities that fill your life.
“Even though our target market drinks energy drinks, coffee, and other caffeinated beverages, they are more health conscious and want something that is better for them. They want the caffeine, but also seek other functional ingredients to simply help them get through their daily activities,” said Alexia Bregman, Vuka CEO – Marketing .
Vuka offers a range of energy drinks catering to different occasions. They are not intended to keep you awake for an all-night rave or as fuel for an extreme sport, but simply to help you aim higher and accomplish more in whatever you do. Vuka is made with all-natural ingredients and natural caffeine, no preservatives and no high-fructose corn syrup.
• Awaken is 50% real juice to keep the fresh, familiar taste of orange juice in your wake-up routine. Plus, it’s enhanced with Vitamins A, C, E and B3, B5, B6, and B12.
• Think is a lightly carbonated pomegranate lychee drink, focusing on improving your memory and concentration and helping to restore your brainpower with DMAE, ginkgo biloba, and panax ginseng. The natural caffeine keeps you alert and active.
• Workout is a lightly carbonated berry lemonade made with Rooibos (African Redbush) tea to keep you performing at peak levels. Workout gives you a welcome infusion of L-carnitine, potassium, sodium, and magnesium to restore what’s been lost and to prepare for what’s ahead in your work out.
• Renew is like a second wind to help you get back on track; replenish your energy during down times with this reviving mango peach drink featuring natural caffeine, panax ginseng, D-Ribose, and taurine.
• All of the products contain Vitamins B3, B5, B6, B12 and grape seed extract.
Vuka’s 16-ounce recyclable aluminum bottles retail for $3.49 each and are available at www.vuka.com. Each eight-ounce serving contains 80 milligrams of caffeine and 90 calories.
About Vuka
Vuka means “Wake up” in Zulu, an appropriate name for a company started by native South Africans. This husband-and-wife team decided to pool their experience in marketing and business to focus on building a brand, starting with a line of sophisticated energy drinks. The all-natural drinks – Awaken, Work Out, Think, and Renew – are enhanced with vitamins and nutrients for these specific energy needs. Vuka Giving supports The Kempe Center’s fight against child abuse and neglect. Vuka is headquartered in Denver, Colorado. For more information about Vuka, please visit www.vuka.com.