Anheuser-Busch Wholesaler Stocks drank On Florida Panhandle Shelves

H

OUSTON and PANAMA CITY, Fla., Aug. 18 /PRNewswire-FirstCall/ — Innovative Beverage Group Holdings, Inc. (Pink Sheets: IBGH) has announced a partnership with The Lewis Bear Company, based in Pensacola, FL, to distribute the company’s signature beverage, drank(TM), a new calming beverage that’s part of the growing relaxation beverage segment.



Under the agreement, The Lewis Bear Company will bring drank(TM) to thirsty, stressed-out and highly-caffeinated consumers throughout the greater Pensacola region, covering a service area that ranges from Pensacola to the Apalachicola River, extending north to the Alabama state line.



The Lewis Bear Company is spearheaded by Lewis Bear, Jr., an executive dubbed the “man who gets it done” by the Pensacola Independent News, the same publication that designated him the most powerful and influential person in the greater Pensacola area in its most recent IN Power List.



This family-owned-and-operated powerhouse has held the regional franchise for Anheuser-Busch(TM) since 1876 and has dominated the market for over 133 years.



“The Lewis Bear Company is a legendary name, synonymous with professionalism, quality and superb customer service,” said Peter Bianchi, CEO of Innovative Beverage Group. “Lewis Bear has ubiquitous reach and partnerships like this one will help drank(TM) gain access into ever-widening distribution channels.”



Lewis Bear, Jr., President of The Lewis Bear Company said, “By taking on drank(TM), we are following through on our continuous commitment to provide real value and selection for our customers while increasing sales. This is an exciting venture for our distributorship, as well as a strategic move in solidifying our customer base by offering products the marketplace is demanding.”



With a slogan of “slow your roll(TM),” drank(TM) is the antithesis of the herd of energy drinks crowding the functional beverage sector. Since launching in select markets in early 2008, drank(TM) has quickly become the go-to beverage for people looking to relax their mind and body with a calming blend of melatonin, rose hips and valerian root.



The Lewis Bear Company joins an extensive roster of regional distributors and convenience store outlets that have added drank(TM) to their New Age beverage lineup.. For more information about drank(TM), please visit: www.drankbeverage.com, call 877-DRANK-02 or follow the brand on Twitter @slowyourroll. To reach The Lewis Bear Company, please call (850) 434-8612.



About The Lewis Bear Company



The Lewis Bear Company is a beverage distributorship founded in 1876 that holds the regional franchise for Anheuser-Busch. The company is headquartered in Pensacola and maintains a branch office in Ebro. For more information, please contact Joe Tyler at (850) 434-8612 or visit: http://thelewisbearcompany.lbu.com/



About Innovative Beverage Group Holdings, Inc.



Innovative Beverage Group Holdings, Inc. is a Nevada-based corporation headquartered in Houston, Texas that engages in the distribution and wholesale of products in the New Age beverage category. The Company recently launched its first proprietary product drank(TM). Dubbed the world’s first extreme relaxation (TM) beverage, drank(TM) was created to induce a natural calming and soothing effect when consumed. drank(TM) is a lightly carbonated grape flavored beverage formulated with natural calming agents including melatonin, rose hips, and valerian root. drank(TM) is sold in prominent purple, signature 16 ounce cans bearing the slogan “slow your roll” and is available in convenience and grocery outlets in a growing number of regions throughout the United States. Innovative Beverage Group began operations as a distributor for well known national brands of beverage products including Jolt, Rock Star, Crystal Geyser, Sweet Leaf tea, Arizona Ice tea, and Volvic Water. Although the Company continues to distribute many of these well known brands in the greater Houston area, the expansion of Innovative’s proprietary product division has become foremost in their business model. Recent corporate strategies have been focused on the marketing and distribution of drank(TM) to accommodate the growing demand for the product. Innovative Beverage Group is also currently working to add additional proprietary products to its line that will complement drank(TM) and provide consumers with an array of new and unique concepts in the New Age beverage category.



All company and/or product names are trademarks and/or registered trademarks of their respective owners.