AMI Brands Acquires EMBODI, the Only Healthy Beverage to Take Advantage of the Full Antioxidant Power of the Red Wine Grape

Posted August 19, 2009 9:07 am by BevNET.com Staff

SANTA MONICA, Calif. – (Business Wire) AMI Brands, LLC, marketer and distributor of high profile healthier beverages announced today the acquisition of EMBODI, a line of beverages that provides the highest levels of antioxidants of any beverage on the market today.

Successfully launched in May 2008, EMBODI is an all-natural, non-alcoholic fruit juice blend packed with red wine antioxidants. EMBODI is made from an all-natural grape pomace extract that contains the full spectrum of polyphenols and antioxidants found in red wine



Scientifically proven health benefits of red wine include cardiovascular protection, cancer prevention, increased longevity, reduced oxidative stress, and neurodegenerative disease prevention.



Embodi is packaged in an 8 oz resealable and 100% recyclable aluminum bottle and available in 3 flavors: Blueberry Pomegranate, Goji Berry, and Citrus Sangria.



More product information can be found at www.drinkembodi.com.



With a targeted retail price of $2.49 per bottle, Embodi is distributed through most Whole Foods Market stores and numerous other health food stores and is currently available through UNFI and Tree of Life distributors.



“We are very excited about the growth potential that lies ahead for EMBODI. More than 80% of US consumers are aware that red wine can offer important health benefits and only 11% of US adult consumers drink red wine. Embodi is a convenient and healthy way to capture the health benefits of 2 glasses of red wine in a single serving – without the alcohol. There are currently no other foods or ready-to-drink beverages which offer such benefits,” explains Olivier Sonnois, CEO of AMI Brands, LLC.



EMBODI was launched in May 2008 after significant consumer research by Sandbox Industries, a strategic brand incubator, based in Chicago. “It is a very logical evolution for EMBODI to continue into its next life cycle stage with an organization which has proven marketing and sales capabilities and a clear focus in bringing healthier alternatives to consumers,” says Liz Myslik, CEO of EMBODI and Vice President of Sandbox Industries.



About AMI Brands, LLC:



AMI Brands, LLC has built multiple strategic partnerships with beverage experts and focuses on marketing and distribution of healthier beverages. AMI Brands, LLC is the exclusive importer of VOLVIC Natural Spring Water in United States and Canada. (www.volvic-na.com and www.drink1give10.com). Its portfolio also includes CARPE DIEM, a line of Kombucha Functional Teas that enhances metabolism and supports the natural immune system (www.carpediem.com), Y WATER a science-based line of nutritious beverages for children (www.ywater.us) and VIO, an innovative line of natural vibrancy drinks rich in calcium (www.viovibe.com).



For more information about AMI Brands, please visit www.amigrp.com.



About Sandbox Industries:



Sandbox Industries, founded in 2003 in Chicago, IL, represents a new model of enterprise and investment. Sandbox follows a disciplined and creative process for creating, operating and investing in businesses. The Sandbox team incubates new businesses and engages in fund management activities. Sandbox is also the exclusive manager of the BlueCross BlueShield Venture Fund. For more information, please visit www.sandbox.industries.com.