Fever to heat up General Nutrition Centers

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ugust 2009, Philadelphia, PA – Fever, the all-natural, flavor-packed beverage that provides a sense of euphoria and stimulates body wellness, continues to heat up the functional beverage category by solidifying a major distribution deal with General Nutrition Centers, Inc. (GNC), the largest global specialty retailer of nutritional products including vitamin, mineral, herbal and other specialty supplements. With this deal, Fever Beverages will be available in more than 1,000 GNC stores across the country, providing a new and exciting way for consumers to maximize their health and wellness.



Fever Stimulation Beverage recently launched three new flavors in this high-growth category, revamping its brand with new packaging and flavor combinations to bring consumers 100% all-natural, organically-sourced beverages featuring a proprietary blend to stimulate the body’s senses, enhance body wellness, and provide feelings of pleasure and euphoria.



“The functional beverage category offers endless opportunities for beverages to do more than just hydrate and energize,'” said Delmond Newton, Founder, President and CEO of Fever Beverage USA. “We are thrilled to be included in GNC’s family of products devoted exclusively to helping its customers improve the quality of their lives.”



A solution for stimulating the body naturally, Fever is rich in antioxidants and also acts as a detoxifying beverage. Fever contains ingredients ranging from the well-known Green Tea Caffeine to Glycarin™, one of Fever’s proprietary ingredients, which is an all-natural, antioxidant-rich, phyto-aphrodisiac, developed as a result of the latest scientific research into male and female performance and well-being, shown to promote healthy bones.



GNC is introducing Kiwi + Strawberry and Mango + Banana to GNC shelves across the country this month, the two new flavor combinations blend the benefits of each fruit ingredient to create a sweet, sexy and healthy mix of vitamins, minerals and anti-oxidants. Mango + Banana is high in iron, potassium-rich and contains anti-cancer properties, making for a refreshing and functional beverage unlike anything else on the market.



Additional information on Fever Stimulation Beverage can be obtained from the website at http://www.FeverUSA.com.



About Fever Stimulation Beverage

Fever is a 100% all-natural, non-carbonated stimulation beverage that offers numerous health benefits and enhances body wellness. Made with the most premium herbal aphrodisiacs, Fever is rich in antioxidants and acts as a detoxifying beverage, while providing an overall feeling of euphoria and pleasure. Fever also balances the Central Nervous System and enhances Libido. Fever is a functional beverage focused on “Making Healthy Sexy!” through a combination of delicious flavors and a scientifically blended mix of herbs designed to stimulate the body.



About GNC

GNC, headquartered in Pittsburgh, Pa., is the largest global specialty retailer of nutritional products including vitamin, mineral, herbal and other specialty supplements and sports nutrition, diet and energy products. As of March 31, 2009, GNC has more than 5,200 retail locations throughout the United States (including 944 franchise and 1,733 Rite Aid store-within-a-store locations) and franchise operations in 44 international markets. The company — which is dedicated to helping consumers Live Well — also offers products and product information online at www.gnc.com.