“This recent authorization in Costco is tremendous for brand recognition and availability of New Leaf and represents a key milestone for the company as we continue to roll out our products,” stated Eric Skae, President of New Leaf. “Furthermore, A. Lassonde is a strong player in the beverage arena and we look forward to working with them to make this launch into Costco a tremendous success.”
About Costco Wholesale:
Costco Wholesale Corporation operates an international chain of membership warehouses, mainly under the “Costco Wholesale” name, that carry quality, brand name merchandise at substantially lower prices than are typically found at conventional wholesale or retail sources. Costco is known for carrying top quality national and regional brands, with 100% satisfaction guaranteed, at prices consistently below traditional wholesale or retail outlets. As of 07/23/09, Costco Wholesale operated 557 warehouses, including 406 locations in 40 U.S. States & Puerto Rico, 77 locations in nine Canadian provinces, 21 locations in the United Kingdom, 6 locations in Taiwan, 7 locations in Korea, 9 locations in Japan and 31 locations in 18 Mexican states.
About A. Lassonde, Inc.:
A. Lassonde Inc., the oldest subsidiary of Lassonde Industries Inc., strives to be a Canadian leader in the development, production, and marketing of an innovative and distinctive range of fruit and vegetable juices and drinks. Founded in 1918 in the heart of the Monteregie region in Quebec, A. Lassonde Inc. markets its products in every Canadian province as well as in the New England States. Its products are sold under numerous brand names such as: Rougemont, Fruite, Oasis, Feeling, Fairlee Nature’s Best1, Allen’s1, Graves, Orange Maison, Tetley1, Everfresh, Fairlee, SunLike, Tropical Grove, Olinda, Old South, McCain1, Niagara, Junior Juice, Revive and Regain. The Company has production and warehousing facilities that include two plants in Rougemont, Quebec; two plants in Ontario, one in Ruthven, one in Toronto, one in Port Williams, Nova Scotia and one in Calgary, Alberta. A. Lassonde also operates two companies in related fields, namely,
industrial apple juice production in Thornbury, Ontario, and the direct distribution of juices, drinks, and beverages in Montreal, Quebec. For more information, visit www.alassonde.com.
About New Leaf:
Founded by Eric Skae in 2004 in Orangeburg, New York, New Leaf Brands was created with the vision of providing healthy beverages for consumers that are great-tasting and made only with high quality ingredients. New Leaf Tea was the company’s first product that was born out of that vision and now is available to consumers in 14 unique flavors and in over 8,000 outlets including restaurants, delis, pizzerias and other retail establishments. For more information, please visit www.newleafbrands.com.