Innovative Beverage Group Unleashes drank Extreme Relaxation Beverage in Massive Midwest Market Roll-Out

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OUSTON and MILFORD, Ohio, Aug. 6 /PRNewswire-FirstCall/ — Stressed-out Midwesterners thirsting for relaxation can now devour cans of drank(TM) “extreme relaxation(TM)” beverage, thanks to a strategic distribution partnership between Innovative Beverage Group Holdings, Inc. (Pink Sheets: IBGH), the creators of drank(TM), the extreme relaxation beverage taking over the country, and Milford, OH-based Tri-State Juice Co., Inc.



Tapping into frenzied consumer demand and the dominating trend in the beverage industry, Tri-State Juice Co., a wholesaler of specialty beverages, is leading the charge into nearly 1,500 off-premise retail accounts throughout the Midwest region spanning as far as northern Kentucky – including Louisville – southeast Indiana, Dayton and the greater Cincinnati region. Their distributed beverages include household names such as AriZona Beverage Co.(R), Nantucket Nectars Co.(R), and Jones Soda Co.(R)



“Tri-State Juice knows how to fortify strong brands and boost distribution by leveraging existing relationships,” said CEO, Innovative Beverage Group, Peter Bianchi. “The stronghold of associations in the region span from independent convenience stores to industry giants like Kroger(R), Meijers(R), Speedway(R) and Wal-Mart(R). drank(TM) will further solidify their expansive portfolio of juice, tea, water, and energy drinks from category leaders. We look forward to adding our brand to their dynamic catalogue and creating a successful, lasting relationship.



“drank(TM) is a burning hot commodity right now that consumers are drinking up,” said Vice President, Tri-State Juice, Joe Steele. “Cola sales have fizzled as consumers continue to insist on beverages with added benefits. The functional beverage market is a concrete way for distributors looking to bulk up their business and drank(TM), the product that put relaxation beverages on the map, is unyielding in its profitability and popularity.”



Tri-State Juice Co., Inc. joins an extensive network of regional distributors and convenience store outlets that have added drank(TM) to their New Age beverage lineup, including 7-Eleven stores nationwide. Retailers interested in stocking drank(TM) are encouraged to contact Tri-State Juice Co. at (513) 965-5500. Additional information about drank(TM) is available at www.drankbeverage.com, on Twitter @slowyourroll or by calling 877-DRANK-02.



With a slogan of “slow your roll(TM),” drank(TM) is the antithesis of the herd of energy drinks crowding the functional beverage sector. Since launching in select markets in early 2008, the grape-flavored, carbonated beverage provides a relaxing effect by combining melatonin, valerian root and rose hips, rapidly becoming the go-to beverage for a stressed-out nation looking to relax.



About Innovative Beverage Group Holdings, Inc.





Innovative Beverage Group Holdings, Inc. is a Nevada-based corporation headquartered in Houston, Texas that engages in the distribution and wholesale of products in the New Age beverage category. The Company recently launched its first proprietary product drank(TM). Dubbed the world’s first extreme relaxation (TM) beverage, drank(TM) was created to induce a natural calming and soothing effect when consumed. drank(TM) is a lightly carbonated grape flavored beverage formulated with natural calming agents including melatonin, rose hips, and valerian root. drank(TM) is sold in prominent purple, signature 16 ounce cans bearing the slogan “slow your roll” and is available in convenience and grocery outlets in a growing number of regions throughout the United States. Innovative Beverage Group began operations as a distributor for well known national brands of beverage products including Jolt, Rock Star, Crystal Geyser, Sweet Leaf tea, Arizona Ice tea, and Volvic Water. Although the Company continues to distribute many of these well known brands in the greater Houston area, the expansion of Innovative’s proprietary product division has become foremost in their business model. Recent corporate strategies have been focused on the marketing and distribution of drank(TM) to accommodate the growing demand for the product. Innovative Beverage Group is also currently working to add additional proprietary products to its line that will complement drank(TM) and provide consumers with an array of new and unique concepts in the New Age beverage category.



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