Introducing Neuro: lifestyle beverages for health and well-being

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Neuro Brands, LLC, introduces Neuro (www.drinkneuro.com), a line of groundbreaking nutritional, healthy and low calorie beverages that promote health and well-being, as well as the chic Neuro Culture-a glamorous, health-conscious and eco-friendly movement. Created by scientists, Neuro contains essential vitamins, minerals, amino acids and botanicals that enhance and support the demanding 24/7 lifestyles of consumers. The line-already popular with A-list celebrities-launches with six formulations: Neuro Gasm, Neuro Sonic, Neuro Bliss, Neuro Sporti, Neuro Trim and Neuro Sleep.



Diana Jenkins, founder and CEO of Neuro, saw a void in the marketplace for healthy, low calorie beverages, so she gathered a team of scientists and nutritionists to help create her concept of the ideal healthy drink that she could not find on the market. After extensive research and development, this team created Neuro, a line of beverages with beneficial and nutritious ingredients that enhance the various aspects of daily life.



Jenkins-also with ventures in fashion and media-says, “The Neuro brand offers its consumers a healthy and chic lifestyle culture that is amplified by our involvement within exclusive insider events. Neuro offers a glimpse into this lifestyle, as well as the highest quality ingredients. We’ve made the price point extremely affordable because this isn’t about turning a profit, it’s about helping people live a healthier lifestyle-with style.”



Jenkins adds, “For our children and future generations, we have to think about the impact of our actions and the issues facing us today. Neuro gives consumers an easy and affordable delivery system of essential nutrients that enhance health and well-being for their demanding 24/7 lifestyles. From a sustainable perspective, Neuro’s packaging is fully recyclable, and the beneficial ingredients aim to help counter our society’s growing health issues.”



Already available in more than 1,000 retail locations throughout California, and expanding nationally and globally, global consumers are able to join the Neuro experience via the company’s Website, which sells Neuro products by the case for $36.99. Individual bottles of Neuro are available at select retail outlets for the suggested retail price of $2.99. The 14.5 ounce bottles are custom-made to exhibit an exclusive glamorous branding style and are 100 percent recyclable PET plastic.



Neuro products support around-the-clock activities:

7:00 a.m. Start the day with Neuro Sonic – Mental Alertness (Supports Brain Function)

8:30 a.m. De-stress in traffic with Neuro Bliss – Happiness in a Bottle (Happiness Enhancer)

11:30 a.m. Prepare for a Light Lunch with Neuro Trim – Appetite Suppressant (Supports Healthy Weight Loss)

6:00 p.m. Workout with Neuro Sporti – Recovery in a Bottle (Replenishes & Hydrates)

8:00 p.m. Have a Happy Hour cocktail with Neuro Gasm – Passion Enhancer (Supports Circulatory System)

11:00 p.m. Prepare for a restful night with Neuro Sleep – Sleep Enhancer (Promotes Restful Sleep)



Neuro Drinks is also launching NeuroAqua, a magnesium-enriched water, which will be available this fall. A Neuro Juniors line-enriched with the vitamins and amino acids kids need-will also be available before the end of 2009.



To find stores carrying Neuro, customers can enter their zip codes in the store locator available online at www.drinkneuro.com.



Neuro Formulations

It is the extensively researched blending of healthy ingredients that make Neuro beverages singular on the market.



Among other beneficial ingredients, Neuro Bliss combines L-theanine-a component of green tea that helps promote relaxation and mental function-with rhodiola rosea, which is known to help improve the body’s ability to handle stress.



Neuro Sonic, Neuro Gasm and Neuro Trim contain moderate levels of caffeine-each bottle has the equivalent of approximately two cups of green tea-which promotes energy and alertness. To counter common side effects of caffeine, such as jitteriness, Neuro features ingredients that allow it to be delivered to the system in a healthier manner. For example, L-theanine is a key ingredient of Neuro Sonic, and according to clinical research, the combination of L-theanine and caffeine helps create better focus.



Neuro Trim contains a revolutionary weight loss formulation with the primary ingredient LuraLean, a proprietary form of konjac fiber, which results in the feeling of being full, while L-carnitine assists the body in burning fat.



Neuro Gasm, currently the company’s bestseller, contains the amino acids L-citrulline and L-arginine, which promote blood flow. Another key ingredient is Eleuthero, an herb that promotes feelings of well-being.



Neuro Sporti replenishes and hydrates with electrolytes, calcium, potassium and sodium.



Neuro Sleep has the key ingredient of melatonin, which has been clinically proven to induce sleep and help normalize the body’s circadian rhythm. Combined with magnesium, this blend also can help prevent leg cramps and promote bone health.



About Neuro

Renowned entrepreneur and humanitarian Diana Jenkins founded Neuro Brands, LLC, in Spring 2009. The Bosnian-born businesswoman saw a void in the marketplace for healthy, low calorie and beneficial beverages, so she gathered a team of expert researchers and nutritionists to create the collection of drinks known as Neuro. This line of nutritionally enhanced beverages includes: Neuro Sonic (mental alertness); Neuro Bliss (happiness enhancer); Neuro Trim (supports healthy weight loss); Neuro Sporti (replenishes & hydrates); Neuro Gasm (passion enhancer) and Neuro Sleep (sleep enhancer). All the Neuro beverages are developed by Jenkins to: promote health and well-being in an enjoyable and delicious way; give consumers great value for their money; and support environmental responsibility. This brand contains proprietary blends of vitamins, minerals, amino acids and botanicals that provide support for today’s 24/7 lifestyle.



About Diana Jenkins

Entrepreneur and humanitarian Sanela “Diana” Jenkins turned a life of hardship into triumph by becoming a successful businesswoman in the world of fashion, entertainment, lifestyle products, feature film and philanthropy. Born and raised in Sarajevo, Jenkins fled the horrors of the war, in which she lost her brother. As a student at the University of Sarajevo, she graduated with a degree in Economics. In 1993, she escaped the war by running barricades into Croatia, eventually making her way to the United Kingdom, where she graduated from City University London with a degree in Computer Science. She founded and managed a successful hedge fund, later relocating to Los Angeles where she has business interests that include ownership of the Neuro beverage line (drinkneuro.com) and Melissa Odabash apparel (odabash.com). Jenkins also conceived and produced the book Room 23 (daab) (www.room23the book.com) with photographer Deborah Anderson, featuring 100 celebrities, to raise awareness and funds for the Sanela Diana Jenkins International Human Rights Project (SDJIHRP) at UCLA School of Law. Jenkins also founded the Irnis Catic Foundation in honor of her brother, which is the largest privately funded organization of its kind. Jenkins is committed to stopping war crimes globally, including genocide and other human rights violations. She was recently appointed as special advisor to Bosnian President Haris Silajdzic, backing his efforts to raise the Country’s image and to attract foreign investment. She is currently overseeing the execution of the international launch of Neuro Brands, a nutritional beverage company that she founded and owns.