Ira Middleswarth & Sons (“Middleswarth”) is a 56 year old manufacturer and distributor of its famous Middleswarth potato chips and assorted snacks. Middleswarth’s distribution system runs 48 trucks and services over 7,000 direct store and independent distributor accounts throughout central Pennsylvania. Jim Coburn, Senior Operations Manager for Middleswarth, said, “The energy shot market is booming. While 5-Hour Energy remains the overall leader, side by side consumer taste tests have shown that ENERGIZE™ Lemon-Lime and Orange energy shots are the clear choice over the competition.”
Dean Petkanas, Director of FMBV, said, “We are extremely happy to have Middleswarth as a distributor of ENERGIZE™. Their proximity to Penn State University and Happy Valley campuses throughout Central PA give FMBV a perfect opportunity to expand sales of ENERGIZE™ into one of the largest college markets in the U.S.”
About Full Motion Beverage, Inc.
Full Motion Beverage, Inc. is a diversified beverage company that owns, develops, markets and exclusively imports brands in the alcohol and non-alcohol sectors of the beverage industry. Performaxx Brands is FMBV’s non-alcohol beverage subsidiary that produces and wholesales ENERGIZE™ and other non-alcohol brands for FMBV. ENERGIZE™ is marketed and sold in Lemon-Lime and Orange under the label ENERGIZE™, The Ultimate Energy Boost.
For more information, please visit: www.fullmotionbeverage.com and www.energizeshots.com.