More Skinny in the City: Skinny Water Partners with Gristedes

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ALA CYNWYD, Pa.–(BUSINESS WIRE)–Skinny Nutritional Corp. (OTCBB:SKNY), the maker of Skinny Water® and a leader in the zero-calorie enhanced water category, announced today that Skinny Water® is now available at all Gristedes locations.



This partnership is just the beginning of our concerted efforts to have Skinny Water® readily available to consumers in the largest beverage market in the U.S.: New York City.



Gristedes, with over 50 locations throughout the Metropolitan New York area, Westchester, and Long Island, offer their customers great quality products, selection, and convenience. They’re steeped in New York tradition, and have been an iconic fixture in New York’s landscape, for well over 100 years. With over 4,000 employees, Gristedes’ success is largely attributed to their loyalty and commitment in servicing its customers, who can be considered one of the most discerning groups in the country.



Both Skinny Water® and Gristedes look forward to building and cultivating their relationship and brand awareness, through various advertising mediums. This includes displays, sampling events, and joint promotions. This in turn will introduce and expose the Skinny brand to millions of customers in the New York City Market.



The Skinny Water® lineup features six great-tasting flavors, including Acai Grape Blueberry (Hi-Energy), Raspberry Pomegranate (Crave Control), Goji Fruit Punch (Shape), Lemonade Passionfruit (Total-V), Peach Mango Mandarin (XXX-Detox), and introducing Orange Cranberry Tangerine (Wake Up). Every bottle of Skinny Water® has calcium, potassium, and EGCG and has zero calories, sugar, sodium, no preservatives, with all natural colors and flavors.



ABOUT SKINNY NUTRITIONAL CORP.



Headquartered in Bala Cynwyd, Pa., Skinny Nutritional Corp., the creators of Skinny Water®, a zero-calorie, zero-sugar, zero-sodium and zero-preservative enhanced water. Skinny Water comes in six great tasting flavors that include Acai Grape Blueberry, Goji Fruit Punch, Peach Mango Mandarin, Raspberry Pomegranate, Orange Cranberry Tangerine and Lemonade Passionfruit. Skinny Nutritional Corp. also expects to launch additional branded products, including Skinny Tea®, and other Skinny branded beverages. For more information, visit www.SkinnyWater.com.



ABOUT GRISTEDES SUPERMARKETS



Gristedes Foods, Inc., a division of the Red Apple Group currently has over 50 locations spanning throughout Manhattan, Westchester, and Long Island, employing approximately 4,000 associates. Gristedes’ growth is attributed to their commitment in providing their customers with quality products and quality service. For more information, please visit www.gristedes.com. Red Apple Group, Inc. is a private company with over 7,800 employees whose business ventures include supermarkets, gasoline stations, refining and transporting oil, and convenience-food stores. Their market saturation includes New York, Ohio, and Pennsylvania.