Hansen’s Launches Natural Lo-Cal Juice


EW YORK, Sept. 17 /PRNewswire/ — Hansen’s Natural releases four all-natural, refreshingly delicious juice cocktails that are ideal for health-conscious consumers. Free of artificial flavors and colors, as well as preservatives and sweeteners, Hansen’s Natural Lo-Cal Juices are the perfect solution to a healthy lifestyle providing an all-natural, lo-cal juice in four dynamic and nutritious fruit flavors.

A must-try good-for-you treat, Hansen’s Natural Lo-Cal Juices have a range of unique tastes – Tropical Mangosteen (a refreshing, not-too-sweet taste of the tropics), Acai Blueberry (the delectable flavors of blueberries with the health benefits of Acai), Pomegranate Blackberry (a perfect blend of pomegranate’s tartness with sweet, ripe blackberries) and Apple Raspberry (an invigorating twist on the classic, clean flavor of apple juice) – all sure to please any palette. Without sacrificing taste and flavor, Hansen’s Natural Lo-Cal Juices also offer 2/3 fewer calories than 100% juices – only 40 calories per serving – with 1/3 less carbohydrates and 1/3 less natural sugar. As nutritious as it is delicious, Hansen’s Natural Lo-Cal Juices are one of the only products that offer a blend of ALL NATURAL fruit juices in a lo-cal drink that is essential for health, wellness and calorie-conscious consumers.

A delectable blend of fruit juices that are derived 100% from nature, Hansen’s Natural Lo-Cal Juices are naturally sweetened with Truvia(TM). A new sweetener breakthrough that offers a natural alternative to artificial sweeteners, Truvia(TM) is a zero-calorie sweetener made with the best tasting part of the stevia plant, rebiana or Reb-A. A plant native to portions of northeastern Paraguay, stevia has been used to sweeten foods and beverages for over 200 years. As the leading table-top NATURAL stevia extract sweetener in the market, Truvia(TM) is produced by drying stevia leaves and steeping them to make a tea-like extract, which is naturally purified and dried into crystals of 97% pure Reb-A.

About Hansen Beverage Company

For more than 70 years, Hansen Beverage Company has provided consumers with superior quality and delicious, healthy and natural beverages. Consumers can trust the quality of our ingredients as Hansen’s(R) branded products are free of preservatives; contain no high fructose corn syrup, no artificial colors or flavors. Based in Corona, Calif., Hansen Beverage Company markets and distributes Hansen’s Natural(R) sodas, iced teas, sparkling refreshment, juice cocktails, apple juice and juice blends, Junior Juice(R), Organic Junior Water(TM), Juice Slam(TM), Energy Pro(TM) and Blue Sky(R) beverages. Hansen Beverage Company is a subsidiary of Hansen Natural Corporation (Nasdaq: HANS).

Hansen’s Natural Lo-Cal Juices will be available nationally beginning Tuesday, September 1, 2009 (See FAQs for retail locations). For further information, please visit www.hansens.com.