CRUNK!!! Energy Drink adds Mango-Peach flavor


tlanta, GA (January 11, 2010) – CRUNK!!! Energy Drink expands its product portfolio heading into 2010 by launching its fourth flavor, CRUNK!!! MANGO-PEACH. The new flavor, packaged in a bright orange 16-ounce effervescent can, follows the success of the original CRUNK!!! and LOW CARB SUGAR-FREE pomegranate varieties, CRUNK!!! CITRUS, as well as, the brand’s popular CRUNK!!! GRAPE-ACAI flavor released last year.

Research shows that the U.S. consumption of mango based products has been on a steady incline over the past 5 years. Coinciding with this increased demand, mango based products across numerous categories have been hitting the shelves of retailers throughout the U.S. From mango nectar, to mango salsa, to even mango ice cream – Americans consumption of mango products is on the rise. Food experts have also seen an increase in the popularity of peach as a flavor enhancer and expect its usage to continue to grow as manufactures look to diversify their flavor offerings to meet future consumer demands.

CRUNK!!! MANGO-PEACH is made with natural fruit juices – combining the full-bodied flavor of ripe tropical mangos with the subtle sweetness of fresh peaches. Although combining the flavors of mango and peach is nothing new from a food perspective, in an energy drink market marred by perceptions of poor tasting products, CRUNK!!! MANGO-PEACH’s flavor profile boldly stands apart from the rest. Industry experts from reviewed the new CRUNK!!! MANGO-PEACH prior to launch and gave it 4 out of 5 stars.

“After the success of the CRUNK!!! GRAPE-ACAI this past year, we are thrilled to be introducing CRUNK!!! MANGO-PEACH heading into 2010” says Tom Mahlke, President and CEO. “CRUNK!!! MANGO-PEACH has an outstanding flavor profile that broadens the reach of our portfolio and brings new consumers into the CRUNK!!! franchise.”

CRUNK!!! Energy Drink is one of the fastest growing energy drink companies in the United States. Crunk was founded in 2004 by the late industry legend Sidney Frank, the visionary marketer of Jägermeister and Grey Goose Vodka brands. Crunk was created by Sidney to be a “better tasting, better for you” energy drink built on: a premium formulation with natural ingredients, outstanding flavor profile, and exceptional performance with “no-crash”. Since its introduction in 2004, Crunk has continued to thrive by marketing itself through diverse music, collegiate, lifestyle, and interactive platforms. The company will continue to market its new CRUNK!!! MANGO-PEACH flavor utilizing these platforms into 2010. For more information about CRUNK!!! Energy Drink, please visit