Chidiac’s departure comes after 11 years with the company, and three years into his tenure as CEO of Red Bull North America. His time atop the organization saw the roll-out of Red Bull Simply Cola and Red Bull Energy shot as well as the loss of volume leadership to Hansen’s Monster Energy Drink – though Red Bull still maintains U.S. leadership in dollar sales.
In a prepared statement, Red Bull North America said it wished “Mr. Chidiac all the best as he embarks on new challenges in his career.”
A company spokesman said Chidiac’s last day will be Feb. 3, and his successor will be announced at a later date.