Game Juice, IAO Management Sign Exclusive Multi-State Sales Agreement

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January 28, 2010, Miami, FL – Game Juice® announced that it has selected IAO Management as its exclusive sales agent for the Midwestern United States. Based in Michigan, IAO will manage sales for Game Juice Inc. in Michigan, Ohio, Indiana, Illinois, Wisconsin, Minnesota, and North Dakota.



This partnership with IAO marks a step forward for Game Juice Inc. as it expands its sales base into targeted areas of the United States. Chicago has one of the highest concentrations of teenagers in the US, with Detroit and Grand Rapids, MI close behind.



“IAO brings a strong Midwestern sales base to Game Juice, and we are already expanding together in Michigan and surrounding markets,” said Matt Rosenberg, President of Game Juice Inc. “Game Juice has a strong appeal to today’s trendy, edgy teens, and IAO is well-positioned to expand sales and placement opportunities in major Midwestern markets, and particularly in Michigan and Chicago.”



“Our experience and contacts in Midwestern markets makes this a great partnership for IAO and Game Juice,” said Joe Belli, President of IAO Management. “IAO focuses on sales and brand value with a select group of partners, and we see an outstanding opportunity to grow with Game Juice here in the Midwest and beyond.”



For more information, please contact Matt Rosenberg at (786) 525 6969 or at mrosenberg@gamejuice.com. IAO Management can be contacted at (586) 430-1346 or at dcs@iaomanagement.com.



About Game Juice®

Game Juice® is the first gamer-created drink that fills the gap between sodas and energy drinks for an entire generation of people that play all types of games. Created with the direct input of teens, gamers and extreme sports enthusiasts, Game Juice® features an Apple & Ginger flavor, four B Vitamins, real sugar, and moderate caffeine and Taurine in a game-sport grip bottle. For more information, go to http://www.gamejuice.com or contact Matt Rosenberg at (786) 525-6969 or mrosenberg@gamejuice.com.



About IAO Management LLC

IAO Management is a Michigan-based firm that specializes in professional sales management in the consumer goods industry. With a national network of relationships with distributors, retailers, restaurants and bars, IAO specializes in building sales opportunities for select partner brands. For more information, please contact IAO at (586) 430-1346 or at dcs@iaomanagement.com.