South San Francisco, Calif. – November 22, 2010 – Green Shoots Distribution today announced several milestones in the company’s mission to become the leading national DSD distributor for natural food and beverage brands.
The company recently completed a $1 million Series-A round of financing led by PurBlu Brands, an emerging creator and marketer of natural beverages. As a result, Green Shoots further strengthens its position as the go-to-market partner for unique brands seeking to rapidly reach their market potential via Green Shoots’ innovative distribution and brand incubation platform.
As part of the financing agreement, Green Shoots also secures exclusive distribution rights to PurBlu’s GIVE Water and GIVE Energy lines in the core natural markets across the country. A pioneer of cause-driven beverages, GIVE has triggered a movement of consumer philanthropy, donating 10 cents per bottle to local charities in communities where GIVE is sold. GIVE Energy is the fastest growing brand in the functional beverage category as reported by SPINS, a market research firm that tracks the natural products channel.
Together, through the new investment and distribution agreement, Green Shoots and PurBlu are combining their non-traditional models to create a powerful new force in the beverage industry.
“This partnership strategically aligns our creative, brand building and product development expertise with a leading player in the sales and distribution market,” said Ben Lewis, CEO and founder of PurBlu. “We love to challenge the standard go-to-market approach, and Green Shoots’ disruptive model is a game changer for the industry. Our unique brand incubation approach will serve as a platform for growth and drive our innovation pipeline.”
Green Shoots has become the fastest growing refrigerated direct store delivery (DSD) distributor in the industry going from inception to $1MM in its first 3 months. Its first partnership with Columbia Gorge Organic, a family-owned and operated all-organic, fresh juice and smoothie company, has led to an 80% increase in sales and introduced the brand to four new markets nationally.
"During my 15 year career, voids in distribution have prevented countless unique and creative brands from being available to a national audience,” said Nathaniel Noone, president and founder of Green Shoots Distribution. “We’ve exceeded our forecasts and created a steady stream of demand from upstart brands frustrated by their current distribution model, as well as retailers eager to offer new products to their discerning customers.”
Green Shoots Distribution focuses on four essential brand building and growth classes of trade: Natural, Specialty, Universities and Prestige Accounts. The company has added 15 industry experts to its team, expanded its distribution footprint in key markets, including Las Vegas, Phoenix and Denver/Boulder and opened two warehouses to serve Northern and Southern California. By the end of 2011, coverage will extend to the top 10 natural food markets in the United States.
About Green Shoots Distribution, LLC
Green Shoots Distribution is an elite employee-owned refrigerated direct store delivery distributor. Green Shoots Distributionis strictly focused by Class of Trade, Market Coverage, Brand Partners and Key Customers, allowing them to build brands and drive success quickly.
About PurBlu Brands, LLC
Launched in 2007 by “philanthropreneur” Ben Lewis and a group of high school friends, PurBlu Brands is an emerging and pioneering marketer of innovative natural products. Its core product, GIVE, is a fast-growing beverage brand on a social mission. GIVE Water donates 10 cents to local charities for each bottle sold and GIVE Energy supports grassroots sustainable and alternative energy initiatives. Currently sold in thousands of outlets across the United States and Canada, GIVE has triggered a movement of consumer philanthropy and has received millions of media impressions worldwide. PurBlu is also the creator of Tonic Health Shot, a 2.5-ounce all-natural functional shot balancing botanical traditions and proven nutrition.