“Both of our two largest existing investors participated in this round in a meaningful way, demonstrating a continued belief in and commitment to the opportunity at Snow Beverages” stated Stu Strumwasser, CEO. He added that in a very tough environment for raising capital, the company also successfully attracted “excellent new investors including three former early-round investors in Vitaminwater and sophisticated angels from several major NY financial firms.”
Unique to Snow Beverages, is the product’s combination of the flavor profiles and volume potential of traditional soda with the attributes of new age beverages (natural and fortified.) Snow endeavors to be natural but also build a true lifestyle brand with the broad consumer appeal of traditional soda that reaches beyond an otherwise narrow “natural” positioning. “I am now the Chief Executive Officer of Refreshiliciousness,” Strumwasser said. “I think it is time that natural products without harmful ingredients become the soft drinks of choice for a large cross-section of American consumers. We believe that Snow will become a leader in that growing segment filling the gap between traditional soft drinks and new age beverages.”
Along with making a healthy soft drink, Snow Beverages also works toward supporting the health of the planet. As members of 1% For The Planet, they are part of an alliance of companies that donates one percent of sales to non-profits who fight global warming. This year the company introduced “Save the Snowflakes,” an environmental educational program for children K-5th grades to teach them about global warming and how to participate in preventing it.
Snow Natural Soda + Vitamins is available in Pure Cola, Lemon Lime and Cranberry Pomraz. No-calorie versions will be introduced later this year. Snow is available at Stop & Shop, Giant, Ingles, Shaw’s, Ukrops, Bloom, Kings Supermarkets, Food Emporium, as well as hundreds of boutique independent grocers on Manhattan and will soon be introduced at Big Y and Texas’s Central Market.
Snow Beverages was founded in 2005 with the mission to create beverages that provide consumers with all the fun, exuberance and delicious indulgence of soda without any of the artificial ingredients or unauthentic marketing. With headquarters in New York City, Snow Beverages is aggressively focused on satisfying the expectations and demands of consumers disenfranchised within the multi-billion dollar soft drink industry. For more information, visit www.snowbeverages.com.