connect with the newest variety of vitaminwater

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whitestone, ny (march 2010) — start updating your Facebook status.vitaminwater connect, the new variety designed and chosen by vitaminwater Facebook fans, is about to hit store shelves nationwide! more than 116k unique users helped to choose and create the new variety which has a black cherry-lime flavor and is made with caffeine and 8 key nutrients. now consumers across the country can hydrate with vitaminwater connect.

“we are really excited about the launch of vitaminwater connect,” said matt kahn, senior vice president of marketing for vitaminwater. “we take pride in always listening to our consumers – but this time we took it to a new level. it was fun to collaborate with our Facebook fans, hear exactly what they wanted and then be able to deliver a great-tasting product designed by our fans.”

vitaminwater connect was designed over the course of six months and in three steps used to determine the flavor, functional benefit and label design. the flavor was determined by a flavor buzz meter that scoured flavor conversations on top blogs and websites. to figure out the functional benefits that america was looking for, participants played a series of games and answered quiz questions. lastly, consumers participated in a contest where they got the chance to name the new variety, design the label and write those witty sayings that appear on the side of the bottle.

five finalists were chosen whose labels all inspired the finished product: sarah from illinois, david from ohio, regina from ohio, leah from california and angie from florida. each winner was chosen with a little help from some friends of vitaminwater – carrie underwood (who is well aware of america’s fascination with voting for their favorites) and 50 cent (the first to co-create his own vitaminwater variety – formula 50). all five were awarded a $5,000 prize!

to thank fans for helping to create vitaminwater connect, vitaminwater gave away a free bottle to the first 100,000 Facebook fans who signed up through a coupon application on Facebook. others can keep an eye out for vitaminwater connect as it makes its way onto store shelves – it’s available in 20-ounce bottles, at a suggested retail price of $1.49. Facebook fans can continue to follow vitaminwater® connect news and find additional information at

about vitaminwater:

vitaminwater® is the #1 bottled water in the country and is part of the Active Lifestyle Brands (ALB) unit of Coca-Cola North America. ALB consists of brands that offer healthy hydration for every occasion, including vitaminwater, smartwater®, POWERADE®, FUZE®, Nos® and Full Throttle®. The Coca-Cola Company is the world’s largest beverage company, refreshing consumers with more than 450 sparkling and still brands. for more information about vitaminwater, visit