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The 30th anniversary of Natural Products Expo West took place March 11-14, 2010, at the Anaheim Convention Center, drawing crowds of more than 55,000 throughout the weekend. With over 130 beverage companies exhibiting, there were many opportunities to sample and report on new product launches and line extensions. Manufacturers remained upbeat and positive in hopes that the economy in 2010 will rebound and were in good spirits with the number of qualified leads and foot traffic throughout the weekend. Growing categories like Coconut Water and Kombucha drew a lot of attention from attendees and observers, but the diversity of other new products was impressive as represented from the list below.
It Tastes Raaw from Raw Foods International, sponsor of BevNET’s Expo West show coverage, was extremely busy promoting their line of 100% all-natural health and wellness vegetable fruit juices. Making their official debut at the show, the brand contains high levels of antioxidants and minerals to aid in combating common bodily ailments. Available in four flavors: Better Beets, Carrot Lemonade, Cranberry Ginger, and Cucumber Pineapple.
• Adina Holistics new flavors Jade Green Tea with Tulsi and Coconut Guava with Lychee in 14oz bottles.
• ALO’s Enrich (Aloe Vera + Pomegranate + Cranberry) and Appeal (Aloe Vera + Pomelo + Pomegranate + Lemon) flavors in 16.9 oz. PET bottles.
• Adina's two new Holistics flavors, Coconut Guava with Lychee and Blood Orange with Echinacea, debuting in April, as well as repositioned labels and packaging for its existing varieties
• Bai, antioxidant infusions in 16.9 oz. PET using coffee fruit extract in Kenya Peach, Jamaica Blueberry, Tanzania Strawberry, and Mango Kauai. A Costa Rica Clementine flavor is launching end of March. Bai 5 uses erythritol with only 5 calories in Sumatra Dragonfruit and Panama Peach.
• Blue Monkey, a line of coconut juices launching in the next couple of months.
• Borojo’s new bottle packaging.
• Celestial Seasonings’ Kombucha line in 16 oz. bottles in five functional flavors in Digestion, Antioxidant, Metabolism, Energy and Super Green.
• Cutting Edge Beverage’s Juice Bowl Nutri Smoothies in Creamy Orange, Classic Strawberry and Tropical Mango in 6.75 oz. cartons.
• DOX Cardio Water packaged in a 12 oz. aluminum bottle with high concentrations of Resveratrol.
• Echo Water, made from 100 percent post-consumer waste recycled bottles, with a removable label, using local water sources (Los Angeles) and sold locally in 1 L bottles.
• Enrich Your Life, a pair of good for you wellness herbal functional beverages in DeCOMPRESS and debug in 5.5 oz. cans.
• Evolution’s Chocolate Espresso, Essential Greens Spicy Tomato, Belgian Chocolate, Vanilla Chai and Gorilla Banana smoothies in 15.2 oz. bottles.
• Give Energy’s Lite line in Pear Apple Cherry and Tangerine Melon using Agave and Stevia in 16 oz. cans.
• Give Water’s new bottle and packaging design.
• Guayaki’s Revel Berry, Lemon Elation and Enlighten Mint in 16 oz. cans.
• GUS Grown Up Soda's Grape Black Current flavor.
• H2O Box, a 100 percent recyclable carton made from 70% paper in a 16.9 oz. box.
• Happy Planet Health Shots, natural solutions in Energy+, Immunity, Detox and Glow in 2.5 oz. shot bottles.
• High Country Kombucha’s draft keg system.
• Hijinks caffeine energy mixer.
• Honest Tea’s Kombucha Maqui Berry Grapefruit and Apple Jasmine flavors launching next month.
• Indulge Hawai’i Plantation Iced Tea using sugar cane from Maui, and a 10 calorie version with Stevia.
• Inko’s White Tea new 12 oz. can packaging in Strawberry and Blueberry flavors and their White Tea Lemon and Unsweetened White Tea Original flavors in 16 oz. glass bottles.
• Made’s line of organic blended fruit juices and green tea available in Pomegranate Lemonade, Strawberry Mojito, Blueberry Lemonade, Cranberry Limeade, Blackberry Peach, Pomegranate Mojito, Strawberry Lemonade, Raspberry Peach in 16 oz. PET bottles.
• Manitou Rocky Mountain Healing Water.
• Marley Beverage’s Relaxation Soda “Marley’s Mellow Mood” in Citrus and Berry, and Relaxation Tea in carbonated cans and fresh brewed tea in Peach/Mango, Passion Fruit and Herbal Green Tea with Honey launching in May.
• mix1 Orange Twist and Dark-Berry flavors.
• Mountain Valley Spring Water’s 11.3 oz. glass bottle 4-pack.
• New Leaf’s entire portfolio packaging redesign and new flavors in “The Tiger” (Half and Half), and Strawberry Lemonade, Homemade Lemonade and Blackberry Lemonade in 16.9 oz. glass bottles.
• Nika Water’s 1 Liter bottles.
• Noontime Naturals, a sparkling light fruit essence “Politely caffeinated” soda with 35 calories in grapefruit, tangerine, mango, apple, cucumber, blueberry in 12oz bottles.
• Noyu Teas, Pure Green and Pure Oolong unsweetened teas in 16.9 oz. bottles.
• O.N.E. Active, from One Natural Experience utilizing coconut water and natural herbs and minerals in 16.9 oz. resealable Tetrapaks in Grape Berry, Lemon Lime and Cranberry Grapefruit available in June.
• Oogave’s new bottle packaging.
• Picabi, an all-natural and “monster-free” Sparkling Apple and Sparkling Grape Juice in 12 oz. cans.
• Prometheus Springs, a line of Capsaicin spiced elixirs extracted from chili peppers, available in Lemon Ginger, Pomegranate Black Pepper, and Lychee Wasabi in 16 oz. glass bottles.
• Reed’s Natural Ginger Nausea Relief in 5.5 oz. cans.
• Republic of Tea’s new bottle redesign of Passion Fruit Green Tea, Ginger Peach Decaf Black Tea, Pomegranate Green Tea and Acai Berry Green Tea.
• Simplifast’s new bottle design and reformulation.
• Steaz’ entire portfolio packaging redesign.
• Sweet Leaf’s Diet Green Tea Citrus, Lemon Iced Tea and Green Tea Honey in 15.5 oz. can, 16 oz. glass, 20 oz. PET and 64 oz. PET.
• T2U’s Citron Green Tea, Original Green Tea and Pomegranate Green Tea in 16 oz. metal bottles.
• Tazo Zero Calorie Naturally Sweetened Bottled Teas in Zen Green Tea, Passion Herbal Infusion and Refresh Herbal Infusion using erythritol and reb A stevia.
• Taylor’s Tonics Botanical Brewery, in Chai Cola, Chai Cola Light, Cola Azteca and Mate Mojito in 12 oz. glass bottles.
• TeaZazz NaturalZ, a new line of naturally sweetened sparkling Wasabi green tea beverages using Stevia and cane sugar with a hint of Wasabi in Paw Paw Fruit, Red Plum and Ginger Mint in 12 oz. glass bottles.
• Vibranz Organic Kombucha in Blood Orange, Chai, Ginger, Lemon-Ginger, Mango, Original, Peach-Passionfruit, Pomegranate and Raspberry in 16 oz. glass bottles.
• Waialua Soda Works Kona Red Coffee Fruit, Root beer, Pineapple, Mango, Vanilla Cream and Lilikol in 12 oz. glass bottles.
• Xing Tea Green Teas and Lemonades in 16.9 oz. PET bottles.
• Zico’s 14 oz. PET bottle.
• Zola Acai’s Daily Wellness Shot in a 32 oz. bottle and Zola Acai Light in a 12 oz. bottle with 50 percent less sugar.