Zola launches light açaí juice and wellness shot

le align="right">

San Francisco, CA – (March 2010) – Zola®, maker of the first bottled Açaí juice, and the fastest growing brand of Açaí juice on the market, is rolling into Expo West 2010 with two new products in its extensive lineup of Brazilian Superfruit beverages: Zola LIGHT Açaí and Zola Açaí Daily Wellness Shot. Zola has established itself as a leader in the category for responding to consumer demands for Brazilian Superfruit beverages that are not too heavy and sweet, yet are satiating and deliver numerous nutritional benefits.

Zola LIGHT Açaí is the world’s first low-sugar, low calorie, authentic Açaí juice. Naturally sweetened with Stevia, Zola LIGHT Açaí uses the highest quality Açaí pulp available to deliver just as many antioxidants (over 4,000 ORAC per bottle), Omega-3, 6 and 9 EFAs and energy as its Original Açaí Juice, but with 50 percent less sugar and nearly 50 percent fewer calories. With only 70 calories and 11 grams of sugar per serving, Zola LIGHT Açaí provides a healthy and delicious alternative for those trying to limit their calorie and sugar intake without skimping on nutrients or juice content.

Zola Açaí Daily Wellness Shot is a liquid dietary supplement that provides a full dose of antioxidants in each 1oz shot through a unique blend of Açaí and Acerola. Unlike other Açaí-based dietary supplements that contain up to 19 different fruits and an unknown level of ORAC, the Zola Daily Wellness Shot contains over 85% Açaí and Acerola while delivering 3,000 ORAC per ounce. With only 20 calories and 3 grams of sugar, a one-ounce shot boasts 100% of an adult’s recommended daily dose of antioxidants for immune system support, heart health, anti-aging properties and a boost in energy and stamina.

“Our Açaí Juices and Brazilian Superfruit Smoothies have been a huge hit with consumers and retailers alike,” says Felix Maez, CEO of Zola. “In fact, since Expo West 2009, we have increased our retail presence nationally by almost 100% and sales continue to outpace the category, with Superfruits up 9% and Zola up 182% in the same period in Total U.S. Food (Dollar Sales).” (IRI Total U.S. Food, 52 weeks ending 11/1/09)

Chris Cuvelier, President and Founder of Zola, adds, “We’re constantly exploring ways to bring the health benefits of these Superfruits to more people, and both the Zola LIGHT Açaí and the Daily Wellness Shot expand our reach to consumers who are fans of Superfruits and want the value-added benefit of low-sugar or a concentrated burst of antioxidants in the shot.”

The new Zola LIGHT Açaí and Açaí Daily Wellness Shot join Zola’s successful line of Açaí Superfruit Juices and functional smoothies. Zola produced the first bottled Açaí juices in 2002. Since then, it has won numerous best taste awards, demonstrating an enthusiastic “thumbs up” from consumers who have been won over by the fresh, light taste and superior nutrients in all Zola products. The most recent accolade is “World Beverage Champion” for superior taste by American Masters of Taste. Zola appeals to consumers’ interest in health because the Açaí berry has more antioxidants than any other edible fruit on the planet, including 60% more antioxidants than pomegranates and 500% more than blueberries.

Zola LIGHT Açaí retails for $2.99 for 12 ounces, and Zola’s Açaí Daily Wellness Shot retails for $29.99 for 32 ounces (32 doses, $.94/dose). Both are available online through www.DrinkZola.com and www.amazon.com, and Açaí Daily Wellness Shot is available at all Vitamin World locations nationwide.

For additional information on these and all ZOLA products, visit our press room at http://DrinkZola.com/news/.

About Zola:

Founded in 2002 with the goal of creating products that are “Good for You and Good for the Planet,” Zola (www.DrinkZola.com) offers a line of Açaí Superfruit Juices and functional Brazilian Superfruit Smoothies sourced from the Amazon Rainforest in Brazil. Committed to social responsibility, Project Zola was created to empower & improve quality of life through creating shelter and a sustainable revenue stream for the indigenous people of the Amazon. Zola always sustainably harvests its Açaí berries, which puts the trees at their highest and best use and ultimately helps protect the trees of the Amazon. For an amazing visual tour of the Zola story, click here: http://www.youtube.com/watch?v=Ae9zeqsg140