drank adds Johnson Distributing in Wisconsin

H

OUSTON and STEVENS POINT, Wis., March 4 /PRNewswire-FirstCall/ — Innovative Beverage Group Holdings, Inc. (Pink Sheets: IBGH) announced today a partnership with Johnson Distributing Company, to bring the world’s first extreme relaxation beverage to Wisconsin, marking its first distribution deal in the Dairy State.



Johnson Distributing Co. provides approximately 900 accounts with household name brand products such as Snapple™, Arizona®, Twisted Tea®, Smirnoff Ice™, RC Cola®, A&W®, Sam Adams®, Labatt®, Guinness®, New Glarus Brewey Company (Spotted Cow), Central Waters Brewing Company products, and more to Central Wisconsin encompassing Lincoln, Marathon, Portage, Wood, Green Lake, Marquette, Wasushara, Clark, Waupaca, Taylor, Vilas and Oneida counties.



“Years of providing top of the line sodas, juices, domestic and imported beers, teas and energy drinks have provided us with a growing list of stores that depend on our choice of beverage,” said Wayne Johnson, President of Johnson Distributing Company. “Now, we explore the relaxation beverage category, teaming up with the industry leader and a product proven to keep consumers relaxed and happy.”



“Though chilled a little bit more than other states, Wisconsin is similar to the rest in that they are searching for ways to relax,” said Peter Bianchi, CEO of Innovative Beverage Group. “Now that we’ve formed a partnership with Johnson Distributing Co., we can finally bring our calming product to store shelves and get a can of drank next to every block of cheese in their consumers’ fridge!”

drank™ is the antithesis of the herd of energy drinks crowding the functional beverage sector. With a slogan of “slow your roll™,” this lightly carbonated relaxation beverage is infused with melatonin, valerian root and rose hips to provide a relaxing effect for consumers. Since launching drank™ in select markets in early 2008, it has quickly become the go-to beverage for people looking to relax their mind and body.



Johnson Distributing Company joins an extensive and growing roster of regional distributors that have added drank™ to their New Age beverage lineup. For more information about drank™, please visit: www.drankbeverage.com, call 877-DRANK-02 or follow the brand on Twitter – www.twitter.com/slowyourroll. To reach Johnson Distributing Company, please call 715-344-7070.



About Innovative Beverage Group Holdings, Inc.

Innovative Beverage Group Holdings, Inc. is a Nevada-based corporation headquartered in Houston, Texas that engages in the distribution and wholesale of products in the New Age beverage category. The company recently launched its first proprietary product drank™. Dubbed the world’s first Extreme Relaxation™ beverage, drank™ was created to induce a natural calming and soothing effect when consumed. drank™ is a lightly carbonated grape flavored beverage formulated with natural calming agents including melatonin, rose hips, and valerian root. drank™ is sold in prominent purple, signature 16 ounce cans bearing the slogan “slow your roll™” and is available in convenience and grocery outlets in a growing number of regions throughout the United States. Innovative Beverage Group began operations as a distributor for well known national brands of beverage products including Jolt, Rock Star, Crystal Geyser, Sweet Leaf tea, Arizona Ice tea, and Volvic Water. Although the company continues to distribute many of these well known brands in the greater Houston area, the expansion of Innovative’s proprietary product division has become foremost in their business model. Recent corporate strategies have been focused on the marketing and distribution of drank™ to accommodate the growing demand for the product. Innovative Beverage Group is also currently working to add additional proprietary products to its line that will complement drank™ and provide consumers with an array of new and unique concepts in the New Age beverage category.

All company and/or product names are trademarks and/or registered trademarks of their respective owners.