Video: Visit with Matt Seiler of Maine Root

Organic soda entrepreneur Matt Seiler stopped by the outdoor studio for a chat on the state of the beverage business yesterday.

Seiler, whose Maine Root has been making high-end Root Beer and Ginger Beer, among other products, for about five years, has a close-to-the-vest approach to the business, which he runs with his brother Mark from their home base in Austin, Texas.

During a conversation with BevNET editor Jeffrey Klineman, Seiler explained the changes he has seen in the natural foods channel – Maine Root’s primary route to market – since he entered the business, including the increased competitiveness with regard to shelf space and retailer expectations. He also had the chance to talk about his company’s model for sales efficiency and his concerns about the expectations of investors and their potential with regard to a small, disciplined venture like Maine Root.

BevNET’s “A Visit With” series is an occasional video feature that allows entrepreneurs, suppliers, distributors, retailers and investors the chance to engage in an unscripted discussion of the issues facing the beverage industry in a one-on-one basis with BevNET staff.

Have an idea for a video? Email John Craven, Editor.