Vacation in a Bottle Secures Coveted Shelf Space in the Northeast


Dallas, TX) April 26, 2010 – In a major move by category leader Vacation in a Bottle, the brand today announced a landmark agreement with GTG Beverages sweeping the Northeast with a 10-state deal.

Soon, Vacation in a Bottle will be available in grocery and convenience chain retailers from Maine to Ohio including Pennsylvania, New Hampshire, Massachusetts, Vermont, Rhode Island, New Jersey, Connecticut and New York (excluding metro New York City).

Jady Davis, Director of Brand Development at GTG Beverage is confident that they picked the number one brand in the relaxation category to bring to the Northeast.

“We expect Vacation in a Bottle to be a huge hit across the entire market because of ViB’s taste profile and the fact that it is approved for the coveted grocery aisle. It is one of the better packaged consumer goods that we have seen in a while and we are excited to bring it to the Northeastern U.S.,” says Davis.

Travis Hollman, founder and CEO of Vacation in a Bottle, has been waiting for this day since they launched their brand two years ago.

“After successfully establishing ViB throughout the Midwest and west coast, the Northeast was our next market to conquer. This is a very significant and exciting business move for Vacation in a Bottle. GTG Beverages is undoubtedly the right powerhouse partner to continue our market domination in the category,” Hollman explains.

GTG Beverages is a front-runner in the beverage industry in sales, marketing, execution and brand development. Vacation in a Bottle will join GTG Beverage’s impressive roster of niche brands including Calypso Lemonade, Celsius and Honest Tea that can be found in major retailers in the Northeast including, Tops, Wegmans, Market Basket, Big Y, Wilson Farms, GetGO and Speedway.

Hollman says sales volume will double.

“2010 is the year of the relaxation category,” Hollman continues. “We are the only relaxation drink with the most chain store authorizations and that means that mom is going to be stocking the fridge with ViB. ”

ViB’s great taste combined with its healthy ingredients has catapulted ViB to the forefront of the relaxation category and earned the brand the most chain-store authorizations and distinction as the only relaxation beverage sold on the grocery aisle.

With so many sleepy competitors, ViB is uniquely positioned as the go-to family friendly beverage that relaxes consumers while keeping them focused with its main ingredient, L-theanine.

Vacation in a Bottle is also available online at For more information visit

About ViB

Dallas entrepreneurs Travis Hollman and Johnny Dela Valdene know a few things about fun. Right on the heels of their hit toy, The Marshmallow Shooter, the fun-preneurs are at it again with their latest creation, ViB (Vacation in a Bottle).

ViB [pronounced Vibe] is leading the next drinkable trend: the relaxation beverage. Hollman and Valdene launched ViB after seeing a growing backlash against the energy drink market. ViB’s main ingredient is the amino acid L-Theanine, the same ingredient that gives green tea its calming effect. Combined with other amino acids and B-vitamins, ViB is a low-sugar, no caffeine, lightly carbonated beverage that relaxes, while increasing focus and concentration.

And, ViB has tremendous star power behind it. Singer and actress Jessica Simpson says, “Vacation in a Bottle is the most refreshing surprise. With my crazy schedule “ViB” helps me to relax and stay focused. I feel less stressed and more balanced after just one. Who doesn’t love to go on a vacation! I can be there every day with Vacation in a Bottle.”

ViB has been the relaxation beverage of choice in many late night and reality show green rooms. Celebrity investors include: Cincinnati Bengals sensation Roy Williams, Dallas Stars’ Forward Mike Modano, Mavericks’ President Donnie Nelson, Phoenix Suns forward Amar’e Stoudemire, and Green Bay Packer Great, Marco Riviera.

ViB is available nationwide at major retailers including 7-Eleven, Arco AM/PM, QuikTrip, Albertsons, United Market Street and many other independent retailers nationwide.

For more information about ViB and ViB Holdings LLC, visit or follow ViB on Twitter @drinkvib. Or, visit our official fan page on Facebook at ViB – Vacation in a Bottle.