Icelandic Glacial Lands Agreement with Leading Travel Concessionaire

LFUS, Iceland (April 7, 2010) – Icelandic Water Holdings ehf, makers of award-winning, CarbonNeutral® natural spring water Icelandic Glacial, announces today that the company has signed an agreement with retail travel concessions company HMSHost Corporation.



Effective immediately, Icelandic Glacial water from Iceland will be available through 152 HMSHost retail newsstands and convenience stores in major airports and motorway travel plazas across the U.S.



“Icelandic Glacial’s partnership with HMSHost will deliver our natural spring water from Iceland to dozens of prestigious locations around the United States,” said Jon Olafsson, chairman and co-founder, Icelandic Glacial. “By supplying water to HMSHost retail outlets, Icelandic Glacial offers travellers an environmentally responsible and refreshing bottled water option while they are on the road.”



The scope of the partnership spans 23 major U.S. airports, including Washington Dulles International, Miami International and Hartsfield-Jackson Atlanta International Airport, and 12 state motorways, including the New Jersey Turnpike and New York Thruway.



“HMSHost is committed to sustainability and lessening our environmental impact as much as possible,” said Joan Ryzner, senior vice president, HMSHost Retail. “By partnering with Icelandic Glacial we’ve not only chosen a company with a superior product offering but also added another like-minded business to our portfolio of sustainable suppliers. Several years ago, we created our StartSomewhere® program to educate our own employees as well as consumers on the importance of reducing waste, using recyclable packaging materials and reusing of materials whenever possible. We’re delighted to welcome Icelandic Glacial into this program.”



As the world’s first CarbonNeutral® certified bottled spring water for both product and operations, Icelandic Glacial delivers a water of exceptional purity to consumers with a “net zero” carbon footprint.

The agreement with HMSHost’s retail division follows on the heels of Europe’s leading food and beverage consultancy, Zenith International, declaring Icelandic Glacial’s water source certifiably sustainable.

For more information about Icelandic Glacial, visit www.icelandicglacial.com.



About Icelandic Glacial Natural Spring Water

As the world’s first CarbonNeutral® certified bottled spring water for both product and operations, Icelandic Glacial delivers a water of exceptional purity to consumers with a “net zero” carbon footprint.



Located in Ölfus, Iceland, Icelandic Glacial is an environmental pioneer in the industry. The company uses 100% natural green energy in the form of geothermal and hydroelectric power to fuel production. The source of Icelandic Glacial is the legendary Ölfus Spring, a naturally replenished catchment zone formed during a massive volcanic eruption more than 4,500 years ago, and which has been deemed certifiably sustainable by Zenith International, Europe’s leading food and drinks consultancy.

Icelandic Glacial was named “Best Water of 2007” by industry experts BevNET, and also received accolades for the “Best Sustainability Initiative” at the 2007 BottledWaterWorld awards.



Icelandic Glacial is distributed in the United States by Anheuser-Busch, which took a 20 percent ownership stake in the company in July 2007.



For more information on Icelandic Glacial, go to www.icelandicglacial.com.



About HMSHost

HMSHost is a world leader in creating shopping and dining for travel venues. HMSHost operates in more than 100 airports around the globe, including the 20 busiest airports in North America. The Company has annual sales in excess of $2.7 billion and employs more than 34,000 sales associates worldwide. HMSHost is a part of Autogrill Group, the world’s leading provider of food & beverage and retail services for people on the move. With sales of over €5.7 billion in 2009, the Group operates in 43 countries and employs some 70,000 people. It manages over 5,500 stores in more than 1,200 locations worldwide. Visit www.HMSHost.com for more information and become a Fan of HMSHost on Facebook.