Vacation in a Bottle expands California distribution


R Log (Press Release) – May 09, 2010 – ViB Holdings, creator of Vacation in a Bottle, today announced an aggressive expansion into Northern California signing six new distributors, which will complete the brand’s distribution network in California.

“We recently established ViB throughout the Midwest and Northeast, and while we have had a presence on the west coast, this is still a big move for Vacation in a Bottle. These distributors help us reach one of our biggest markets and put us at the forefront of the category. Our California consumers love the great taste and relaxing effect of Vacation in a Bottle,” Hollman explains.

Soon, ViB (pronounced “vibe”) will be available in grocery and convenience chain retailers in San Francisco, the Bay Area and the Central Valley through deals with some of the top distributors in the market.

These distribution deals are an impressive addition to Vacation in a Bottle’s growing distributor roster that includes industry leaders like GTG Beverages in the Northeast.

Northern California distributors include Chrissa Imports, Bassi Distributing in Watsonville, Energy Source Distribution in San Jose, Bay Area Distributing, Seven Up Bottling Company in Modesto and Seven Up Bottling Company in Stockton. ViB will also be sold in Save Mart Supermarkets and Lucky Supermarkets in Northern California and Nevada.

Travis Hollman, founder and CEO of Vacation in a Bottle, is excited to complete distribution in one of ViB’s key markets.

“This year we are moving from a relaxation trend to a full blown category,” Hollman continues. “Vacation in a Bottle has emerged on top with the most chain store authorizations and the only beverage that has hit grocery store shelves. Moms love to stock their fridge with ViB.”

It is Vacation in a Bottle’s unbeatable taste combined with its healthy ingredients that has fortified ViB’s position as the unyielding relaxation category leader.

With so many sleepy competitors, ViB is uniquely positioned as the go-to family friendly beverage that relaxes consumers while keeping them focused with its main ingredient, L-theanine, an amino acid found in green tea. The beverage is also balanced with healthy B vitamins that give ViB its calming and focus properties.

Vacation in a Bottle is also available online at and For more information, visit

About ViB

Dallas entrepreneurs Travis Hollman and Johnny Dela Valdene know a few things about fun. Right on the heels of their hit toy, The Marshmallow Shooter, the fun-preneurs are at it again with their latest creation, ViB (Vacation in a Bottle).

ViB [pronounced Vibe] is leading the next drinkable trend: the relaxation beverage. Hollman and Valdene launched ViB after seeing a growing backlash against the energy drink market. ViB’s main ingredient is the amino acid L-Theanine, the same ingredient that gives green tea its calming effect. Combined with other amino acids and B-vitamins, ViB is a low-sugar, no caffeine, lightly carbonated beverage that relaxes, while increasing focus and concentration.

And, ViB has tremendous star power behind it. Singer and actress Jessica Simpson says, “Vacation in a Bottle is the most refreshing surprise. With my crazy schedule ViB helps me to relax and stay focused. I feel less stressed and more balanced after just one. Who doesn’t love to go on a vacation! I can be there every day with Vacation in a Bottle.”

ViB has been the relaxation beverage of choice in many late night and reality show green rooms. Celebrity investors include: Cincinnati Bengals sensation Roy Williams, Dallas Stars’ Forward Mike Modano, Mavericks’ President Donnie Nelson, Phoenix Suns forward Amar’e Stoudemire, and Green Bay Packer Great, Marco Riviera.

ViB is available nationwide at major retailers including 7-Eleven, Arco AM/PM, QuikTrip, Albertsons, United Market Street and many other independent retailers nationwide.

For more information about ViB and ViB Holdings LLC, visit or follow ViB on Twitter @drinkvib. Or, visit our official fan page on Facebook at ViB – Vacation in a Bottle.