Owners Bart White and Byron Anthony, who just returned from Wave’s weeklong sales training program, will run the day-to-day operations. White is a franchising veteran, having been involved with numerous outlets in the past and Anthony brings over 20+ years of direct customer sales experience.
The Hampton Roads, VA area is home to 1.7 million residents and ranks as the 36th largest metropolitan area in the United States. With the booming growth of this territory, which includes the “Seven Cities” of Virginia Beach, Norfolk, Chesapeake, Newport News, Hampton, Portsmouth, and Suffolk rising each year, U.S. Census projections show that the overall population may soon top two million.
“We are very anxious and enthusiastic about our new partnership with Wave Energy Drink,” said White. “We did a lot of due diligence and studied this market category intensely for the past few months. We know that the energy drink market is still a booming business and Wave Energy Drink had the right program for us to grow with them into the future. Byron [Anthony] and I were born and raised here, so we understand this market and our customers. We can’t wait to get started distributing Wave Energy Drink in Virginia,” he added.
Wave Energy Drink company officials are also excited and supportive of the new partnership in their proprietary franchise program. “Our franchising program is a turnkey operation,” said Kris Nieb, Director of Franchise Business Development. “It’s arranged in such a way as to provide individuals like Bay Distributors a solid platform for future success while bringing another Wave Energy Drink sales territory into the family,” he added.
Sales and distribution operations for Bay Distributors will begin immediately.