Beverage Industry Veteran Eric Schnell Becomes Operating Partner at 6Pacific

Los Angeles — May 13, 2010 — 6Pacific, the premier consumer merchant banking firm based in Los Angeles, announced today that Eric Schnell has become an advisor and one of the firm's Operating Partners after a successful tenure as Co-Founder and President of Steaz, one of the leading independent ready-to-drink tea brands in the United States. Schnell will play an instrumental role in the firm's principal investing business and will focus on the beverage and natural products sectors.

"With nearly 20 years of experience in sales, marketing and operations in the natural products and beverage industries, Eric brings a wealth of industry expertise to 6Pacific," said John Barrymore, Managing Partner at 6Pacific. "Eric's passion and experience in the natural products industry adds tremendous depth to our knowledge base and will provide 6Pacific with broader reach into the beverage and natural products sectors."

"I look forward to working with the team at 6Pacific to drive value for our partners," Schnell added. "6Pacific's focus on the food, beverage and nutrition sectors allows me to leverage my experience and relationships to help identify new investment opportunities and provide assistance to portfolio companies. We share a commitment to developing and nurturing smaller companies that can grow in a socially responsible way. I know the types of opportunities and challenges that small business owners face, and now I will be able to provide them with advice in conjunction with capital investment."

In 2002, Schnell co-founded the Healthy Beverage Company and Steaz brand of organic soft drinks, the first carbonated green tea and first USDA certified organic soft drink in the U.S. As Co-Founder, Eric grew the company to leading positions in the energy drink, sparkling, and iced tea segments of the natural beverage category. Prior to Steaz, Eric served as National Brand Manager for Country Life Vitamins and President of Long Life Tea.

Contact: Taryn Troyer,

About 6Pacific

6Pacific is the premier advisor and capital provider to growing consumer companies, with a full offering of advisory and capital raising services and a private growth equity investment vehicle. 6Pacific Partners' advisory services include M&A, equity, debt, strategic partnerships, joint ventures and general corporate advisory. 6Pacific Capital, the Company's growth equity vehicle, is focused primarily on minority equity investments in growing consumer companies that are at or near profitability. For more information, please send an e-mail to us at or visit our website at