Reed’s, Inc. Announces Meijer Stores to Carry Reed’s and Virgil’s Products

LOS ANGELES–(BUSINESS WIRE)–Reed's, Inc. (NASDAQ:REED – News) (OTC.BB:REEDP – News), maker of the top-selling sodas in natural food stores nationwide, announced today that Meijer, Inc., which operates 191 supercenter stores throughout Michigan, Ohio, Indiana, Illinois and Kentucky, has agreed to carry select Reed’s and Virgil’s beverages direct through its warehouse and then distributed in all of its stores in the Central U.S.

Christopher Reed, Founder and CEO of Reed’s, Inc., stated, “We are very excited to be partnering up with Meijer. As a leading innovative retailer of natural and organic products in the Central U.S., Meijer’s supercenters represent a significant opportunity to increase brand awareness in one of the largest and best established chains in the country.”

Neal Cohane, Senior VP of Sales & Marketing at Reed's, Inc., commented, “The opportunity to work with Meijer, a true innovator and retailing powerhouse, is very exciting. We look forward to enhancing the portfolio of high quality natural premium products that discriminating consumers have come to expect at Meijer’s supercenters. Our sales team’s efforts over the past two and a half years are continuing to pay off. The demand for our brands is contagious and is reflected in this new direct delivery distribution partnership with Meijer, the pioneer of the modern day supercenter.”

About Reed's, Inc.

Reed's, Inc. makes the top selling natural sodas in the natural foods industry sold in over 10,500 natural food markets and supermarkets nationwide. In 2009, Reed’s started producing Private Label natural beverages for select national chains. Its six award-winning non-alcoholic Ginger Brews are unique in the beverage industry, being brewed, not manufactured and using fresh ginger, spices and fruits in a brewing process that predates commercial soft drinks. The Company owns the top selling root beer line in natural foods, the Virgil's Root Beer product line, and the top selling cola line in natural foods, the China Cola product line. Recently, Reed's introduced its ‘Reed’s Rx’ line of ginger-based nausea relief products for the drug store market and acquired the Sonoma Sparkler brand, a sparkling juice celebration drink with an established customer base. Other product lines include: Reed's Ginger Candies and Reed's Ginger Ice Creams.

Reed's products are sold through specialty gourmet and natural food stores, mainstream supermarket chains, retail stores and restaurants nationwide, and in Canada, as well as through private label relationships with major supermarket chains. For more information about Reed's, please visit the company's website at: http://www.reedsgingerbrew.com or call 800-99-REEDS.

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About Meijer, Inc.

Founded in 1934, Meijer is a Grand Rapids, Michigan-based retailer that operates 191 supercenters throughout Michigan, Ohio, Indiana, Illinois and Kentucky. As the inventor of the "one-stop shopping" concept, Meijer stores have evolved through the years to include expanded fresh produce and meat departments, as well as pharmacies, comprehensive electronics departments, garden centers and apparel offerings. Additional information on Meijer and the ability to shop for more can be found at www.meijer.com.