Bonin Bough, PepsiCo’s global director of social media, paused during the BevNET Live conference to discuss PepsiCo’s plans to assemble a portfolio of emerging media platforms, and note that even if his company bets on a losing technology, it could still offer an important lesson.
“Some are going to fail. Some will be successful. Overall, we’ll learn,” Bough said.
His company recently launched PepsiCo10, PepsiCo’s initiative to find new, emerging technology and media companies to partner with. The company also recently announced partnerships with location-tagging program Foursquare and barcode-tagging software Stickybits. None of these represent a departure from PepsiCo’s core, Bough said.
“PepsiCo10 represents a continuation of our approach towards innovation. Innovation is the lifeblood of what we do at PepsiCo,” Bough said.
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