Beverage Industry Veteran Utilizes Big Brand Experience To Create Green Shoots Distribution, An Incubator For Independent Brands

California (June 23, 2010) – After extensive research and development, Green Shoots Distribution breaks the traditional distribution mold by introducing an innovative and unique strategy.  Green Shoots, an elite employee-owned refrigerated direct store delivery (DSD) distributor provides a model which allows small and independent business owners to gain visibility in a sector over-saturated by big name brands.

Green Shoots Distribution aims to build brands and drive success quickly by strictly focusing on tactics including class of trade, market coverage, brand partners and key customers, coupled with 360 support and the best practices in sharing.

"Leading distributors carry hundreds of brands with thousands of skus which naturally minimizes their ability to nurture and focus on every brand they carry," said Nathaniel Noone, President of Green Shoots Distribution.  "At Green Shoots we only take on a limited number of employee voted-on partners, and only one brand per category, allowing us to offer the finest, most exclusive products to retailers."

Green Shoots Distribution focuses on four essential brand building and growth classes of trade: Natural, Specialty, Universities and Prestige Accounts.  These four classes of trade will be covered in the top natural foods markets in the country – initially honing in on Northern and Southern California.  By the end of 2011, coverage will extend to the top 10 natural markets in the country.

The Green Shoots Distribution team is made up of an elite network of selling and distribution experts with over 100 years of DSD experience.  This team hand selects independent brands that are unique in their categories – therefore offering them a distinctive distribution and partnership experience in which the relationship from brand to distributor, to retailer/store teams to consumer is specifically tailored.

"A Green Shoots partnership includes our network of experts in the fields of marketing, administration and product development," said Nathaniel Noone.  "By utilizing this one of a kind support, we can take brands out of start-up mode and into high growth mode."

Green Shoots Distribution develops small and independent brands to become category innovators and leaders.  With a team of experts, Green Shoots aims to evolve the distribution sector, and ultimately introduce new and growing brands within the beverage category.

About Green Shoots Distribution

Green Shoots Distribution is an elite employee-owned refrigerated direct store delivery distributor. Green Shoots Distribution is strictly focused by Class of Trade, Market Coverage, Brand Partners and Key Customers, allowing them to build brands and drive success quickly.