LAS VEGAS, June 24, 2010 (GLOBE NEWSWIRE) — EQ Labs, Inc. (Pink Sheets:EQLB) announced today that poker superstar and celebrity spokesperson Vanessa Rousso has signed an endorsement deal with EQ Labs. Ms. Rousso is the latest in a line of international celebrities that are currently using EQ Energy Drink. EQ labs is currently in the midst of negotiations with other celebrities who are currently enjoying the benefits of "The Smart Energy Drink."
Vanessa Rousso, a graduate of Duke University in only 2 1/2 years, studied law at the University of Miami. Ms. Rousso is one of the best female poker players in the world. As of 2010, Ms. Rousso had career earnings from live and online poker events in excess of $3.5 million.
Excluding online winnings, she ranks among the top 5 women in poker history in terms of all time winnings. She is a member of the prestigious Team PokerStars(R) (href=”http://www.pokerstars.net/”>http://www.pokerstars.net). In addition, she signed an endorsement contract as a celebrity spokesperson for Go Daddy in 2009. Ms. Rousso also appeared in the Sports Illustrated Swimsuit Issue.
Ms. Rousso commented from the World Series of Poker(R), "I'm so happy to be part of the EQ Energy team! I have been working with the CEO for a few weeks and I really believe in the product and the company. The energy tablets are awesome. They taste great, are super portable, and of course, give me a real energy boost."
Rousso continued, "As a professional poker player, my energy levels and mental acuity are of the utmost importance. If I lose my focus for just one second, it could cost me a tournament and millions of dollars. I've been using EQ at the World Series of Poker and I love it so far. My favorite time to use EQ is after dinner when everyone gets sleepy. EQ keeps me alert and focused when my opponents are ready for bed. I keep a tube of EQ tablets at the table and add them to a bottle of water whenever I need some energy. EQ is the perfect energy supplement for me! I can't wait until everyone knows how amazing and convenient EQ really is."
With regard to future plans, Rousso added, "My deal with EQ is going to be across the board. I will do promotional events, commercials, and business development with my existing businesses and business relationships. I've always been an entrepreneur and I can't wait to start being involved in EQ marketing and promotion."
Ms. Rousso's agreement with EQ Labs began on June 15th, 2010 and will last 1+ years. As compensation, she received restricted shares.
Maurice Owens, Chief Executive Officer of EQ Labs, stated, "We are extremely happy to be able to announce that not only does Vanessa enjoy our product but she also used the product at the world's premier annual poker event. This deal with Vanessa allows us to reach a national television audience."
Owens continued, "Vanessa is smart and attractive and she is the embodiment of what our product represents. She will be an instrumental part of our national marketing campaign."
About EQ Labs, Inc. EQ Labs is engaged in the development, marketing and sale of EQ ("The Smart Energy Drink"). EQ is an effervescent tablet that can be dissolved in any beverage to provide instant energy, consisting of a blend of essential vitamins, Gingko Biloba, and less caffeine than a cup of coffee. EQ is currently sold at Best Buy, 7-Eleven, Walgreens and other leading retailers. For more information about EQ, visit: http://www.drinkeq.com/.