PLANO, Texas (June 8, 2010) –Dr Pepper Snapple Group, Inc., (NYSE: DPS) has reached an agreement to distribute Vita Coco, an all-natural, pure coconut water.
A leader in the natural-functional beverage category, Vita Coco is the No. 1-selling coconut water in the U.S. with more than a 60 percent share of the market*. Vita Coco is fresh coconut water extracted from young green coconuts and has grown increasingly popular as both a lifestyle beverage and a natural sports drink since launching in 2004.
"Allied brands are an important part of our overall route-to-market strategy, enabling us to enhance our own brand portfolio with strong players like Vita Coco," Rodger Collins, president of Packaged Beverages for Dr Pepper Snapple Group, told investors today at a company-hosted investor meeting. "We’re excited about the opportunity to expand Vita Coco via the DPS footprint."
"Dr Pepper Snapple Group's distribution footprint is impressive," said Michael Kirban, CEO and co-founder for Vita Coco. "With the power of DPS direct store delivery, we will be able to get Vita Coco into the hands of more consumers than ever before and meet the growing demand for this incredible beverage.”
DPS will distribute five Vita Coco flavors: 100% pure, pineapple, açai & pomegranate, peach & mango and tangerine. Initially, distribution will be expanded to Florida and Georgia with other states to follow. Vita Coco will be available in 11.2-oz., 17-oz. and 34-oz. tetra packs.
* Source: Merrill Lynch / Bank of America, as of October 2009
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About Dr Pepper Snapple
Dr Pepper Snapple Group, Inc. (NYSE: DPS) is the leading producer of flavored beverages in North America and the Caribbean. Our success is fueled by more than 50 brands that are synonymous with refreshment, fun and flavor. We have 6 of the top 10 non-cola soft drinks, and 9 of our 12 "power brands" are No. 1 in their flavor categories. In addition to our flagship Dr Pepper and Snapple brands, our portfolio includes Sunkist soda, 7UP, A&W, Canada Dry, Crush, Mott's, Squirt, Hawaiian Punch, Penafiel, Clamato, Schweppes, Venom Energy, Rose's and Mr & Mrs T mixers. To learn more about our iconic brands and Plano, Texas-based company, please visit www.drpeppersnapple.com.