One Natural Experience Debuts O.N.E. Active Nationwide

LOS ANGELES, July 19, 2010 (GLOBE NEWSWIRE) — O.N.E., One Natural Experience, announces the debut of O.N.E. Active, an innovative and multi-functional new line of coconut water that goes the extra mile.

O.N.E. Active provides the same all natural health benefits and essential electrolytes found in the #1 selling super-hydrator, O.N.E. Coconut Water — but with the addition of ginkgo biloba, ginseng and catuaba— it provides the added edge of sharpening the mind while engaging in sports or any other intense physical activity. O.N.E. Active is now available exclusively this summer at Whole Foods Market stores nationwide.

Designed specifically to meet the needs of a growing health-conscious population, O.N.E. Active is particularly geared to sports enthusiasts or people with an active lifestyle who need both physical and mental endurance to perform at peak levels on the playing field, in the work place or in classrooms. Like O.N.E. Coconut Water, O.N.E. Active steers clear of any detrimental ingredients found in old-school sports drinks like HFCS (high fructose corn syrup), preservatives, artificial flavors and day-glo colors. And because O.N.E. Active contains all five essential minerals — potassium, calcium, magnesium, phosphorus, and sodium — in the form of electrolytes, these are absorbed into the bloodstream with much greater efficiency. O.N.E. Active speeds fluid to the cells to rehydrate, refuel and replenish the body with optimum benefit to the heart, muscles, nerves and skin — all essential for warding off fatigue, cooling the body and achieving peak performance.

But O.N.E. Active goes one step further . . .

Ginkgo biloba, ginseng and catuaba bark have been used medicinally for thousands of years and work to deliver more oxygen to the brain. Extracts of these herbs added to O.N.E. Active raise the bar on O.N.E.
Coconut Water's natural abilities: ginkgo biloba increases mental focus and concentration; ginseng increases energy and builds resistance to environmental stresses and catuaba bark increases vigor and stamina.
The addition of these three active botanicals, plus calcium to help maintain good bone density and anti-oxidants to fight free-radicals from environmental toxins, puts O.N.E. Active in a class by itself as a beverage that delivers the ultimate mind/body experience!

O.N.E. Active is coconut water with a new taste, too. Three all-American flavors — Grape/ Berry, Lemon/Lime and Cranberry/Grapefruit — are naturally sweetened with stevia. It contains only 40 calories and nearly 400 milligrams of potassium per serving (16.9 fl oz). O.N.E. Active is packaged in environmentally friendly 500 ml screw-top Tetra Pak cartons with a suggested retail price of $1.99.

Says CEO and Founder, Rodrigo Veloso, "O.N.E. is proud to partner with Whole Foods Market to be the first to offer customers O.N.E. Active, the first coconut water based sports drink fortified with energizing botanicals and sweetened with the increasingly popular natural sweetener, stevia."

About O.N.E.(TM), ONE NATURAL EXPERIENCEOne Natural Experience (O.N.E.(TM)) is the premier, all-natural beverage company established in 2005 by Rodrigo Veloso – a visionary instrumental in creating a whole new category of functional beverage in the U.S. O.N.E.(TM) ready-to-drink products are alternatives to artificial sports/energy drinks, sodas and enhanced waters, fortifying adults and children alike with unparalleled effectiveness. Their award winning and #1 selling coconut water is fast-becoming recognized as America's healthiest beverage for providing enhanced hydration, essential nutrition and all five essential electrolytes (calcium, potassium, magnesium, phosphorous and sodium). O.N.E.(TM) drinks are packaged in environmentally friendly Tetra Pak cartons underscoring the company's deep commitment to the Earth. O.N.E.(TM) supports several nonprofit organizations – most importantly Healthy Child Healthy World (www.healthychild.org).

It is also collaborating with the Alliance for a Healthier Generation, an initiative that supports schools nationwide in developing healthier environments with the goal of reversing the trend of childhood obesity.The Alliance for a Healthier Generation is a partnership between the American Heart Association and the William J. Clinton Foundation. O.N.E. (TM) is available in over 14,000 retail outlets including Whole Foods Market, Publix, Kroger Stores, Trader Joe's, Cost Plus World Markets, GNC and on Amazon.com.