Study: Children Who Consume 100% Fruit Juice Receive More Nutrients

GLENVIEW, Ill., July 13, 2010 (GLOBE NEWSWIRE) — Apple Rush Co., Inc.

(Pink Sheets:APRU) is pleased to announce that the Company's organic juice product line offers children a healthy drink alternative. Consumption of 100 percent fruit juice is closely linked to improved nutrient intake and overall diet quality in children and teens, according to new research presented at the Experimental Biology (EB) 2010 meeting.

Two new studies from researchers at the Louisiana State University Agricultural Center and Baylor College of Medicine clearly highlight the benefits of drinking 100 percent fruit juice. According to the findings, children 2-5 years of age who consumed fruit juice had significantly higher intakes of vitamin C, potassium, and magnesium and significantly lower intakes of added sugars compared to non-fruit juice consumers. In addition, higher intake of fruit juice was directly correlated with increased consumption of whole fruits and whole grains.

Children 6-12 years of age showed a similar positive association between intake of 100 percent juice and higher intakes of the key nutrients, as well as dietary fiber. Overall diet quality, as assessed by the Healthy Eating Index (a measure that evaluates conformance to federal dietary guidance) was higher in all fruit juice consumers assessed.

"Apple Rush is committed to being part of the solution to childhood obesity. We have already started to deliver on our commitment to change the beverage landscape in America's schools by replacing full-calorie, high sugar soft drinks and providing more lower-calorie, nutritious, smaller portion beverage options for our students," stated Robert Corr, President of Apple Rush Co., Inc. "We will continue to expand our distribution throughout America's schools and continue to provide America's children with a very healthy and tasty drink alternative."

About Apple Rush Co., Inc:

Apple Rush Company, Inc. is a producer of Organic 100% Juice Sparkling Beverages. The company markets its products through an extensive distribution network, nearly 40 Distributors throughout the U.S. and in foreign markets. The Company's flagship product line of Organic Apple

Rush(TM) Sparkling Beverages currently has six mainstream flavors in glass bottles and the top three sellers, Original Apple, Pomegranate and Cranberry, in cans. For more information on Apple Rush Co., Inc.,visit: www.applerush.com.