Activate Runs Promotion With Ralphs Stores, Donates to Vitamin Angels Charity

LOS ANGELES – July 21, 2010 –Activate™, a vitamin-enhanced water for active refreshment, today announced a cause-related promotional campaign at Ralphs grocery stores that benefits Vitamin Angels™; an international organization dedicated to reducing child mortality worldwide by connecting essential nutrients, especially vitamin A, with infants and children under age five.

From Wednesday, July 21 to Tuesday, August 17, 2010, Activate will donate 25 cents from every bottle purchased at Ralphs grocery store locations in Southern California to Vitamin Angels.  This campaign is a meaningful way to impact the lives of some of the approximately 190 million children who are fighting a Vitamin A Deficiency (VAD) each year and the scores of others who will now receive the necessary nutrients to improve their lives.

“As a company, we’ve been admirers of the work that Vitamin Angels is doing to improve the lives of millions of people,” said Anders Eisner, co-founder of Activate. “We recognize that the basis of our company and brand must extend into actions and resources that are purposeful.  Consequently, it’s an honor to partner with Ralphs and assist in furthering this great cause. We believe our customers will wholeheartedly support and join us in the effort.”

Activate’s mission is to deliver healthy beverage options to consumers by promoting an active approach to living and a belief in the long-term health benefits that a vitamin regiment provides. Activate is the enhanced water with ingredients stored in the cap so consumers control the potency of delicious, active refreshment.   

For more information about Activate, visit www.activatedrinks.com

About Activate

Founded in 2006, Activate™ is a vitamin-enhanced water for active refreshment. Each of our 8 flavor product line contain no sugar (sweetened with Stevia), 5 calories and the freshest, most potent ingredients that are “Hid in the Lid” until activated for your ultimate benefit. To learn more about Activate, please visit www.activatedrinks.com

About Vitamin Angels

Vitamin Angels is dedicated to reducing child mortality worldwide by advancing availability, access and use of essential micronutrients, especially Vitamin A, to newborns, infants and children under five.  In 2010, Vitamin Angels will connect over 20 million children in 40 countries, including the United States, with the vital nutrients they need as a foundation for good health.  To make a donation or learn more about global malnutrition, micronutrient deficiencies, and Vitamin Angels' solution for change, visit www.vitaminangels.org.