(LOS ANGELES, CA) – July 29, 2010 – (RLMR,)Roaring Lion, the nation’s leading premium energy drink, today announced the introduction of Roaring Lion Sugar Free in a 12 oz Slimline can at a private, ‘light blue carpet’ event at World Headquarters.
The newest piece of ammunition in an already fierce arsenal,the new 12 oz Roaring Lion Sugar Free maintains the same unrivaled taste, quality, and functionality synonymous with the Roaring Lion formula while merely abandoning one recognizable trait: every single calorie.
Crafted using the bona fide Roaring Lion energy blend, preliminary focus groups revealed that 8 out of 10 blindly taste-tested preferred the taste of Roaring Lion Sugar Free to similar offerings from Red Bull, RockStar, and Monster energy drink.
“I’m honored to be bringing this product into the market,” said Sean Hackney, Managing Partner of Roaring Lion energy drink, “I’ve been overwhelmed with kind words from every lip that has touched a [new sugar free] can. I can’t wait for Roaring Lion to continue clawing its way across the country and around the world.”
The first sugar free ready-to-drink product to be offered nationwide by Roaring Lion since entering the energy drink scene nearly a decade ago, Hackney is convinced that the 12 oz Sugar Free can will not only lead the charge in its category because of its signature, no-nonsense, clean-finish taste but also because of its ability to serenely blend its flavor into an endless list of cocktails.
“I’ll put it like this,” Hackney added, “I knew I was in love when I couldn’t put down my cocktail. I knew my buddies were in love when they insisted on buying four more rounds.”