Muscle Milk Will Launch 8 College-Themed Bottles for Football Season

LOS ANGELES–(BUSINESS WIRE)–Muscle Milk, CytoSport’s leading Ready-to-Drink protein enhanced beverage, announced today that they will introduce eight limited-edition Collegiate themed bottles. The program will include Georgia Tech, University of Miami, Ohio State, University of Colorado, Arizona State, University of California-Berkeley, USC and UCLA.

“Football season is the perfect time to launch our bottle program as student’s enthusiasm is at a high and everyone is proud to represent their school’s colors.”

“With 30 sponsored collegiate sports programs using Muscle Milk products, this is a great way to showcase our continued support of collegiate athletics,” commented Nikki Brown, CytoSport’s CMO. “Football season is the perfect time to launch our bottle program as student’s enthusiasm is at a high and everyone is proud to represent their school’s colors.”

To launch the exciting collegiate bottle program, Muscle Milk will be running region specific out-of-home advertising and radio programming along with hosting a series of student-focused events on and off campus at some of the participating schools. Premier promotional giveaways, launch parties, custom retail point of sale and a speedway specific sweepstakes round out this great program. Expanding on the diverse demographics of the brand, Muscle Milk hosted the first annual Social Studies Music Tour to launch the bottle programs at Georgia Tech and the University of Colorado. With performances from artists including Mike Posner, Lil Jon, Shwayze and Kelley James, the campuses were transformed into festival-like atmospheres creating an interactive social environment for the students.

With college students constantly in motion, whether they are preparing for a big game or studying for exams, nutrition is an important element to their success. The limited edition 14 oz. Muscle Milk College themed bottles will be branded with school logos and will be available at retail outlets in and around campus.

ABOUT MUSCLE MILK

Muscle Milk® Ready-to-Drink is a protein-enhanced functional beverage that promotes exercise recovery, lean muscle growth, and healthy, sustained energy. Muscle Milk takes the guesswork out of performance nutrition, delivering a precise blend of premium proteins, complex carbohydrates, functional fats, vitamins and minerals. CytoSport, the maker of Muscle Milk®, is among the largest sport nutrition protein beverage companies in the U.S. and offers a complete line of protein-enhanced powders, shakes and bars. Muscle Milk® was recently named Best Functional Beverage and Beverage of the Year by BevNet, Best New Product by CSP and 2009 Company of the Year by Beverage Forum presented by Beverage Marketing Corporation and Beverage World. For more information on Muscle Milk or additional CytoSport products, visit: www.cytosport.com.