PRE Beverage Co.’s ProbioticEnhancer Beverages Now Available at Albertson’s stores in California and Nevada

(Tustin, CA)– January 19, 2011 – PRE Beverage Co., maker of probiotic enhancer beverages and drink mixes is proud to announce the launch of PRE Probiotic Enhancer Beverages at Albertson’s stores throughout California and Las Vegas, NV.

Over 65 million Americans suffer from some form of digestive health issues, either from busy lifestyles that promote poor dietary choices or elevated levels of stress. Newly introduced PRE Probiotic Enhancer beverages make digestive health easy and delicious with a line of fusion organic juices enhanced with proprietary Jarrow Formulas prebiotic health blend by triggering the growth of beneficial bacteria called probiotics.

Increasingly scientists are learning that a healthy GI tract is crucial to overall well being. From breaking down food to provide nutrients for the body, to preventing harmful substances from becoming absorbed, the GI tract can be responsible for respiratory infections, high blood pressure as well as the bout of occasional constipation or diarrhea. Bacteria, both good and bad, are already present in the digestive tract and as the good bacteria increase so does the resistance to harmful bacteria causing a boost in the immune systems. It is estimated that approximately 70% of the immune system is located in the digestive tract, where PRE Probiotic Enhancers work to create balance and a healthy digestive environment.

 “PRE Beverages were designed with active people in mind to help them live life more fully and healthfully, while restoring balance to busy lives,” says Scot De Lorme, PRE brand creator. “PRE is not just a beverage brand; we are a beverage brand that promotes, restores, and enhances a lifestyle of wellness.”

PRE Regularhas only 50 calories per 16.9 fl. oz. and is sweetened with organic cane sugar. PRE Regular is available in Pomegranate Blueberry, Passion Orange Guava or Acai Acerola flavors. PRE Regular is all natural and certified organic by the USDA.

PRE 10has only 10 calories per serving, as it is sweetened with a blend of Stevia and organic cane sugar. PRE 10 is available in Pomegranate Yumberry, Peach Mango, Pomegranate Blueberry and Pomegranate White Tea flavors. PRE 10 is a delicious all natural product.

PRE Beverage Company

Located in Tustin, California, PRE Beverage Company (www.preusa.com) produces a delicious line of probiotic enhancement products made with JarrowFormulas’ prebiotic health blend, including two ready-to-drink lines, the USDA Certified Organic PRE Probiotic Enhancer (Passion Orange Guava, Pomegranate Blueberry, and Acai Acerola), 10 Calorie PRE Probiotic Enhancer made with Stevia (Pomegranate White Tea, Pomegranate Blueberry, Peach Mango, and Pomegranate Yumberry). In addition to the mouthwatering ready to drink line, PRE produces a convenient Synbiotic Drink Mix PRE To Go to provide health benefits, great taste, and a boost for the body’s internal defenses (Acai Acerola, Pomegranate Blueberry, Pomegranate Yumberry, and Passion Orange Guava). PRE’s products are available in Albertsons, Whole Foods, Henry’s Marketplace, Bristol Farms, Mother’s Market, and Ralphs, throughout Southern California.

The PRE Beverage Company is committed to community involvement, social and environmental betterment. PRE has a dynamic School Booster Program to support athletics, health, and wellness in partnership with their retailers and is also a proud member of 1% for the Planet. 1% for the Planet is a global movement of like-minded companies that donate 1% of their sales to environmental organizations around the world.

Albertson’s Stores

The first Albertson’s grocery store opened in Boise, Idaho in 1939, and today the chain has more than 460 stores in Nevada, the Northwestern United States and Southern California. For more information about Albertson’s please visit www.albertsons.com.

For further information about PRE Beverage Company or for media related inquiries, please contact Lori Tullberg of Christie Communications at (805) 969-3744 or via email at ltullberg@christiecomm.com.